Polestar and GeoGuessr launch tailored version of hit game, playable now in all Polestar models

Polestar, the Swedish electric performance brand, has launched its own version of the global gaming hit GeoGuessr.

The geolocation-based game GeoGuessr challenges millions of players to pin-point real-world locations using only visual clues. In the new GeoGuessr Polestar edition, players explore Europe’s best driving roads – with a unique twist: the game includes Polestar 4’s digital rear-view mirror at the top of the screen, showing the world in reverse.

Michael Lohscheller, Polestar CEO, says: “GeoGuessr and Polestar both celebrate exploration. With Polestar 4’s rear-view mirror built directly into the game, we’ve created a playful link between our technology and one of the world’s most loved digital adventures. It’s the perfect entertainment offer when you are charging your Polestar.”

Daniel Antell, GeoGuessr CEO and Co-founder, says: “Every driver is using maps, GeoGuessr is turning navigation into a way to explore the world and have fun. That is why teaming up with Polestar feels very natural. It is also great to work with a fellow Swedish global brand.”

To mark the launch, Polestar and GeoGuessr are kicking off a Europe-wide competition alongside the 2025 GeoGuessr World Championship Finals in Copenhagen. The winner will enjoy a once-in-a-lifetime trip to Polestar’s HQ in Gothenburg, including a full test track day with a professional racing driver.

GeoGuessr Polestar edition is now available on mobile, desktop, and in all Polestar cars via the in-car browser, joining the brand’s growing line-up of digital experiences.

Play GeoGuessr Polestar Edition here: https://www.geoguessr.com/polestar

About Polestar

Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand with a focus on uncompromised design and innovation, and the ambition to accelerate the change towards a sustainable future. Headquartered in Gothenburg, Sweden, its cars are available in 28 markets globally across North America, Europe and Asia Pacific.

Polestar has three models in its line-up: Polestar 2, Polestar 3, and Polestar 4. Planned models include the Polestar 5 four-door GT (to be introduced in 2025), the Polestar 6 roadster and the Polestar 7 compact SUV. With its vehicles currently manufactured on two continents, North America and Asia, Polestar plans to diversify its manufacturing footprint further, with production of Polestar 7 planned in Europe.

Polestar has an unwavering commitment to sustainability and has set an ambitious roadmap to reach its climate targets: halve greenhouse gas emissions by 2030 per-vehicle-sold and become climate-neutral across its value chain by 2040. Polestar’s comprehensive sustainability strategy covers the four areas of Climate, Transparency, Circularity, and Inclusion.