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NFL Announces Landmark Multi-Year U.K. Broadcast Partnerships with 5 and Sky Sports

5 Named the New Free-to-Air Partner of NFL in the U.K., with Live Sunday Games on 5 at 6 p.m. and 5Action at 9 p.m. for the First Time.

Sky Sports to Broadcast More Than Half of NFL Games Live per Season as Extended NFL Partnership Marks its 30th Anniversary


LONDON – WEBWIRE

The National Football League today announced new multi-year broadcast partnerships in the United Kingdom, delivering more live games than ever before across both free-to-air and pay-TV platforms.

For the 2025 season and beyond, U.K. fans will enjoy unprecedented access to NFL content through a new landmark deal with 5 and expanded coverage on Sky Sports.

5 becomes the official free-to-air partner of the NFL in the U.K., broadcasting live games every Sunday at 6 p.m. and 9 p.m. as well as London and Dublin international games, Thanksgiving Day specials, three playoff games and Super Bowl LX.

5 will also deliver a unique sport and entertainment format “NFL Big Game Night” for its 6 p.m. broadcasts, bringing a fresh, engaging approach to NFL coverage and appealing to a broader family audience and inviting new fans to experience live NFL games.

As part of their expanded partnership, Sky Sports will broadcast more than half of all NFL games live across the season, alongside the popular NFL RedZone, marking the most comprehensive coverage provided on U.K. pay-TV. Partners of the NFL since 1995, Sky Sports viewers can tune in season long to live broadcasts every week, including Sunday double-headers available across Sky Sports NFL, Sky Sports + and Sky Sports Mix, primetime matchups, Thanksgiving Day, Playoffs and Super Bowl LX.

NFL Game Pass on DAZN will continue to allow fans to watch games live and on-demand all season long via web, mobile, TV and streaming devices, and game consoles, as well as offering 24/7 breaking news from the NFL Network channel, plus fan favorites including Coaches Film (All 22), Game in 40 and Sunday in 60 to keep the up to date with all the action and tactical analysis.

All six of the 2025 international games taking place in Europe, including the four games in the U.K. and Ireland, will be shown live across 5, Sky Sports and NFL Game Pass on DAZN, ensuring fans can experience the action from Dublin, London, Berlin and Madrid.

“Growing fandom around the world is at the heart of the NFL’s international strategy, and partnering with media companies who enable us to reach the broadest of audiences through the lens of sport and entertainment is a critical pillar to our success in becoming a global sport,” said Managing Director and Head of NFL International Gerrit Meier. “The 2025 NFL season will see fans able to access the most comprehensive broadcast coverage in the U.K. to date, a market that continues to be a priority for the NFL as we accelerate global growth efforts, and we are excited to build on the passion of our existing fans while welcoming newcomers to unite and experience the sport together.”

“Fans will now have more opportunities than ever to enjoy the NFL through a breadth of coverage across 5, Sky Sports and NFL Game Pass on DAZN,” said Director, International Business Development and Media at the NFL Laura Louisy. “This new era of coverage will not only engage our loyal fanbase but also inspire new audiences to tune-in - showcasing the NFL’s passion, unpredictability and world-class entertainment"

Radio listeners can follow over 25 live games, including Super Bowl LX, on talkSPORT and talkSPORT 2. 

The NFL U.K. & Ireland YouTube channel will host a weekly highlight show, The Weekly Blitz, bringing fans 20 minutes of the biggest moments from the weekend’s action every Tuesday.

Join the NFL U.K. & Ireland community on Instagram, X, TikTok for exclusive content, highlights and breaking news.  


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