MGallery Collection ascends to the peaks with a new retreat in Valmorel

Led by CLR Hotels, a subsidiary of the CGR Group known for its expertise in cinema, hospitality, dining, and wellness, this ambitious project aims to position Valmorel as a must-visit destination for travellers seeking immersive experiences, unspoiled nature, and responsible luxury.

“Following our successful collaboration on La Grande Terrasse Hôtel & Spa La Rochelle – MGallery Collection, we are proud to strengthen our partnership with CLR Hotels through this exciting Alpine venture. Valmorel marks a first for MGallery in the mountains and represents a major step in our ambition to offer boutique luxury that is authentic and sustainable in many of the world’s most beautiful regions. Surrounded by peaks, forests, and local savoir-faire, this new address embodies the very essence of MGallery: unique places with soul, meaning, and emotion.”
— Maud Bailly, CEO Sofitel Legend, Sofitel, MGallery & Emblems

An exceptional retreat between peaks and pine forests
The architectural project has been entrusted to Bertrand Pourrier, founder of ABP Architectes, with offices in La Rochelle and Paris. Known for contemporary creations across the cultural, hospitality, and coworking sectors, the agency is recognized for its integrated approach from concept to delivery. Deeply committed to sustainable architecture, ABP is aligning the project with RE2020 standards, targeting certifications such as BREEAM, and prioritizing the use of bio-sourced and local materials.

An alpine sanctuary designed for escape

Conceived as a true alpine sanctuary, the future hotel will offer 82 rooms, with nearly one third of the hotel featuring suites, along with direct access to the ski slopes. Nestled in a pristine, exclusive setting on the edge of a pine forest and just steps from the slopes, the property will offer sweeping views over the valley - a promise of freedom and escape.

Inside, guests will be welcomed into a warm, contemporary environment, where the design draws inspiration from the Savoyard heritage, blending sculpted wood, stone, and tartan in a refined tribute to local tradition.

The hotel will also include a fine dining restaurant, a main restaurant with a terrace, a bar, and a speakeasy. A 480 sqm spa with both indoor and outdoor pools will enhance the wellness experience, alongside a dedicated ski and snowboard room, a private screening room, and a relaxation area specially designed for après-ski moments.

A strong commitment to the environment and local communities

In keeping with MGallery Collection’s strong commitment to sustainability, the project has been designed to meet the highest environmental standards. It will feature harmonious landscape architecture, high energy efficiency, the use of local and bio-sourced materials, and dedicated staff facilities including 43 housing units, offering 80 beds, as well as a restaurant.

The hotel will actively contribute to the local economy by promoting local craftsmanship, regional produce, and short supply chains.

This new signing is part of MGallery Collection’s strategy of selective growth. The brand currently offers more than 120 boutique hotels globally, with 37 hotels currently operating in France and six more under varying stages of development in the country.

With its first opening in a mountain resort, the brand reaffirms its ambition to explore new expressions of luxury hospitality - combining authenticity, sustainability, and immersion in unspoiled natural environments. After coastal destinations, city centers, and heritage sites, the Alpine peaks have now become a new source of inspiration for MGallery, furthering its mission to offer singular stays in distinctive locations - for meaningful and memorable experiences.

ABOUT MGALLERY COLLECTION

MGallery Hotel Collection brand thoughtfully selects and curates unique properties around the world, forming a storied collection of boutique hotels with true soul where captivating stories are lived and shared. These more than 120 boutique hotels all around the world enjoy a unique history, inspired by the remarkable past of the building or by its destination that welcomes it allowing the guests to live memorable and meaningful moments.

The MGallery Collection establishments are hotels in which guests live an immersive experience, marked by exceptional interiors, an art of mixology that awakens all the senses, and a well-being focused on balance in everyday life and mindfulness. It is a brand committed to women but also to local communities, promoting the know-how of surrounding artisans and producers.

MGallery Collection customers leave with an unconditional desire to discover the other jewels of the brand to live a new unique experience. The most renowned hotels in this collection include the Hotel Molitor Paris in France, the Municipal Liverpool in the UK, the Santa Teresa Hotel in Rio de Janeiro in Brazil, Manly Pacific in Sydney in Australia, Athens Capital in Greece or Hotel des Arts Saigon in Vietnam. MGallery Collection is part of Accor, a world leading hospitality group counting over 5,700 properties throughout more than 110 countries, and a participating brand in ALL Accor, a booking platform and loyalty program providing access to a wide variety of rewards, services and experiences.

mgallery.com ⎸all.com ⎸group.accor.com

ABOUT CGR

CGR Group currently operates 73 cinemas, 17 hotels, 13 restaurants, 3 spas, and 2 thalassotherapy centres. Over the past decades, CGR has become a key player in the film industry, ranking as the second-largest cinema operator in France in terms of admissions and number of screens.

In 2009, the group began developing its hotel portfolio (CLR Hôtels), partnering with major brands such as Accor and Best Western across several French cities. CGR has also diversified into the restaurant industry — notably with Restaurant GAYA – Cuisine de bords de mer – Pierre Gagnaire in Châtelaillon-Plage — fast casual dining in collaboration with Groupe Bertrand, and wellness with its two thalassotherapy centres on the Atlantic coast.

CGR positions itself as a group that creates spaces designed for sharing and meaningful experiences.