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Clarke American Introduces New e-Commerce Platform Dynamic Solution For Online Customer Ordering


Clarke American has announced the introduction of a new e-Commerce platform for online consumer ordering. The new solution for financial institutions is a premiere, online retail environment that combines best practices in merchandising and ordering to create an enjoyable, safe and interactive shopping experience. The new e-Commerce platform delivers enhanced, user-friendly features that simplify website navigation, online shopping and the check order process.

Financial institution account holders have access to an online product catalog which provides an opportunity to order checks and related products from an extensive selection of designs, product options and customization features. With a new interactive check preview feature, users view a digital proof of their check design prior to purchase. Even with a multitude of choices available, customers experience a reduction in steps to place a check order, resulting in increased usability and speed of ordering. Throughout the experience, users can obtain personal assistance from qualified customer service representatives through phone, e-mail and live chat support channels.

Financial institutions can utilize two methods for presenting online consumer check ordering to their account holders. With this first option, called Integrated Link, a financial institution can incorporate Clarke American’s ordering capabilities within its website, which account holders can securely access by logging in to their financial institution’s online banking site. This method supports financial institution branding and provides supplemental ordering options that can influence increased order values and higher order capture rates. The second option, called Direct Link, enables financial institutions to simply link their websites to Clarke American’s website at through an instant set-up process.

With both check ordering methods, past order histories are available to remind users of their previously ordered products and customization preferences based on a variety of selection options including typestyles, logo images and messages above the signature line. After selecting and designing their checks, users are presented with the option to order related products and recommended services such as secure, trackable delivery. These suggestions are provided prior to purchase completions, establishing a natural opportunity for maximizing order profitability. Features such as integrated help messages and order confirmation support a smooth checkout process during order completion.

“Our new e-Commerce ordering process will provide account holders with a robust online shopping experience that will make ordering checks a fun, safe and interactive experience,” said Matt Wier, Vice President of e-Commerce at Clarke American. “The capabilities of our new platform will not only create satisfied, loyal customers, but will also help financial institutions enhance their branding efforts, retain customers and drive profitability through online channels managed by Clarke American.”


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