Rakuten Fashion to Offer Exclusive FETICO Products, Celebrating the Brand’s 5th Anniversary and Collaboration with "by R” Project

Official site: https://brandavenue.rakuten.co.jp/ba/shop-fetico/?free_word=fetico_limited_byr_0826

Rakuten Group, Inc. announced that its fashion e-commerce site, Rakuten Fashion, will offer exclusive products from FETICO to celebrate the brand’s 5th anniversary and its collaboration with the "by R" project, an initiative supporting the Japanese fashion scene. Designed by Emi Funayama, these exclusive products will be available for purchase starting August 26 at 9:00 a.m. (JST), with the product page available starting today.

Rakuten is supporting FETICO’s fashion show during Rakuten Fashion Week TOKYO S/S 2026, scheduled for September 3, 2025, through the “by R” project^*1. By offering “by R” exclusive products through Rakuten Fashion, Rakuten aims to broaden FETICO’s appeal to both existing fans and new customers.

Additionally, the runway show will be held in collaboration with the Japanese holistic beauty brand THREE, which will provide fragrance performance and product support for models’ makeup. As part of this initiative, a special "by R" limited edition makeup pouch, designed by Emi Funayama in collaboration with FETICO and THREE, will be given as a gift while supplies last to purchasers of FETICO’s exclusive products and THREE products.

About “by R” exclusive products

Product page:
https://brandavenue.rakuten.co.jp/ba/shop-fetico/?free_word=fetico_limited_byr_0826
Overview: Four limited-edition items will be available on Rakuten Fashion, featuring updated designs of shirts, bodysuits and barrettes that hold sentimental value for Emi Funayama.
Release date: Available on Rakuten Fashion from 9 a.m. on August 26, 2025 (JST)

Product details

Collar lace shirt: Updated piece from the brand’s early Spring/Summer 2022 collection, which features large lapels and delicate embroidery. Highly requested for re-release, its original body-fitted design has been reimagined to offer a more relaxed silhouette.

Cutout bodysuit: Also from the 2022 Spring/Summer collection, this iconic piece, alongside the collar lace shirt, marked a pivotal moment in Emi Funayama’s design journey as she began to thoughtfully explore the art of "how to reveal the skin" For this iteration, the piece is crafted from the brand’s standard triacetate velour, making it wearable across multiple seasons.

Lace knit tops: This lacy knit series, produced each season with various fabrics and yarns, has been updated from a bodysuit to a versatile top style, allowing for a wider range of styling options.

Ribbon barrette: One of the headpieces created for the Fall/Winter 2024 season. This piece utilizes a linen-like sheer fabric which is also slated for the next collection. Its design offers a subtly casual feel, making it effortlessly wearable for adults.

*Products available only while stocks last.

About the "by R" limited edition makeup pouch

Product name: FETICO×THREE by R Limited Edition Makeup Pouch
Overview: This “by R” limited quantity gift is part of the collaboration with THREE, which includes fragrance performance and product support for models’ makeup. Designed by Emi Funayama, this classic shell-shaped pouch is crafted from glossy nylon twill fabric, featuring logos from both brands. Its gender-neutral design caters to users of both brands.
How to get the gift: The gift will be given to customers who purchase 14,300 yen (tax included) or more, from either FETICO’s “by R” exclusive items or THREE products, while stocks last.
Applicable stores:
Rakuten Fashion, THREE Official Online Shop, THREE Concept Stores (VISIONARIUM THREE SHIBUYA and THREE KOBE)
*For THREE products, all items are eligible, excluding some select products.
*The "by R" limited edition makeup pouch is available only while stocks last.
*Orders placed through the THREE Official Online Shop from 10:00 a.m. JST on August 26, will be eligible.

Through the “by R” project, Rakuten aims to support both Japanese and international brands while fostering an environment where more people can enjoy fashion, contributing to the continued growth and development of the Japanese fashion industry.

Notes
*1 Please see the official “by R” site for more details on the fashion show.

About FETICO
Official site: https://fetico.jp/
Brand Concept: "The Figure: Feminine"
FETICO draws inspiration from classic styles that emphasize the beauty of the female form. The brand reinterprets these aesthetic principles and perceptions of the body through a unique lens, designing a new vision of femininity that combines contrasting elements. FETICO’s collections are meticulously crafted in collaboration with Japanese textile regions and artisans, with a focus on creating designs and products that will be cherished as beautiful vintage pieces over time.

About THREE
Official site: https://www.threecosmetics.com/
THREE takes a holistic approach to the mind, body and skin. Our skincare, haircare and body care lines are crafted with generous amounts of essential oils and other naturally derived botanical ingredients, delivering both comfort and visible results. In makeup, we express a new kind of basic—where mode meets natural—for a modern yet effortless look. Through holistic care and makeup that work in harmony with nature, we help each individual embrace their own unique beauty—bringing a sense of well-being to both the skin and the mind.

“by R” project official site
https://brandavenue.rakuten.co.jp/contents/fashionweek/
The runway show will be live-streamed free of charge on the website, where details on exclusive products are also available. Archives of past "by R" content are also accessible on the website.

About Rakuten Fashion
https://brandavenue.rakuten.co.jp
Rakuten Fashion is an online fashion shopping site made up of popular fashion brand shops. To promote and offer luxury brand and designer brand products, Rakuten launched Rakuten Fashion Luxury in October 2020, DESIGNERS & INTERNATIONAL in November 2020, and Rakuten Fashion COSMETICS in March 2022 on Rakuten Fashion. Users can earn and spend Rakuten Points, Rakuten’s flagship loyalty program, when purchasing products. Rakuten Fashion also offers a dedicated smartphone app.