Your Golden Ticket Has Arrived! The LEGO Group Announces the Launch of the LEGO® Ideas Willy Wonka & the Chocolate Factory Classic Movie Set

Today, the LEGO Group, in partnership with Warner Bros. Discovery Global Consumer Products, unveils the LEGO® Ideas Willy Wonka & the Chocolate Factory, Classic Movie Set. This intricate model brings the candy-filled wonderland from the iconic 1971 film to life, designed as both a stunning display piece and an interactive build experience for nostalgic fans. As Willy Wonka famously said, “We are the music makers, and we are the dreamers of dreams,” now, fans can build their own dreams brick-by-brick.

Featuring nine minifigures, including Willy Wonka, Charlie Bucket, Grandpa Joe, Augustus Gloop, Mike Teavee, Veruca Salt, Violet Beauregarde, and two Oompa Loompas, the set invites builders to recreate memorable scenes from the beloved film. The figures can be posed throughout the factory’s colourful landscape.

The new LEGO set was designed by Italian-based duo, Roberto Ceruti and Jody Padulano, as part of the LEGO Ideas programme. LEGO Ideas allows fan designers to submit suggested sets, which are then voted for by the community before being made into a real LEGO set. Talking about their design, Ceruti and Padulano said, “Our inspiration came from the nostalgia and innocence of Willy Wonka & the Chocolate Factory - it simply had to become a LEGO set. The build took about four to five months, starting with the iconic movie scene. Thanks to new LEGO pieces, we could update the design and overcome challenges like perfecting the bridge and balancing the candy tree’s look. Adding a motorised waterfall made the set truly special.”

This build is packed with authentic details including a chocolate waterfall that can be set in motion with a turning dial, the famous Wonkatania boat where Willy Wonka, the Oompa Loompas, and the five Golden Ticket winners can sit aboard. Augustus Gloop can drink from the chocolate river, with an alternative chocolate-covered face for his minifigure. Additional features include Willy Wonka’s office with a secret door, the Oompa Loompas’ work area, and candy cane trees and lollipop plants throughout.

The LEGO Ideas Willy Wonka & the Chocolate Factory, Classic Movie Set is available for LEGO Insiders Early Access* from 15th September 2025 at LEGO.com/WillyWonka, and available for all via LEGO.com/WillyWonka and LEGO Stores from 18th September 2025 priced at 219.99 EUR/ 199.99 GBP/ 219.99 USD. *Membership required, T&Cs apply.

Product Information:

• Age: 18+
• RRP: 219.99 EUR/ 199.99 GBP/ 219.99 USD
• Pieces: 2,025
• Product number: 21360
• Dimensions: 7.5 in (19 cm) in height, 20.5 in (52 cm) in width, 10 in (26 cm) in length
• Available:
• LEGO Insider Early Access: 15.09.2025
• For all: 18.09.2025
• CTA: LEGO.com/WillyWonka and LEGO Stores

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com.

About the LEGO Ideas platform
LEGO Ideas offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of LEGO master designers and a share of the profits. Find out more at www.ideas.LEGO.com.

Warner Bros. Discovery Global Consumer Products (WBDGCP)
Part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.