The LEGO Group and Aardman Partner to Inspire Creativity in Young Builders through Stop Motion 

Today, the LEGO Group and multi-award-winning Aardman Animations, stop motion masters and creators of the Wallace & Gromit franchise, have announced a new partnership, to help inspire young builders and encourage creative storytelling using stop motion inspired by the LEGO® brick.

Both brands are committed to inspiring kids through creativity and play and are teaming up to set young builders a creative challenge using the LEGO Play app, where kids can use the animation tool within the app to share their own animated stories with a chance to see their ideas featured in an amazing Aardman story.

An animated short to announce the challenge sees Aardman bringing their unique style of storytelling to inspire kids to use stop motion, as an alien called ‘Boop’ (made from Aardman’s iconic clay) finds themself transported to a world of LEGO bricks.

In that world, Boop meets LEGO minifigures who they befriend, but where their story goes is something the LEGO Group and Aardman are inviting young creatives to decide by asking them to help finish the story.

The animated short can be seen here: www.lego.com/aardman-boop

Anna Rafferty, SVP of Digital Consumer Engagement at the LEGO Group, said: “To work with the iconic Aardman Animations is incredibly exciting, and we’re thrilled to see our two brands inspiring kids in this way for the first time. We hope young builders find this a unique opportunity and, together with Aardman, we’re excited to explore more opportunities to collaborate together in the future.”

Sarah Cox, Chief Creative Director of Aardman, said: "[i]It is safe to say that at Aardman we are all huge fans of the LEGO Group – so to get to collaborate with our dream partners has been a complete joy. Our partnership has been one of mutual respect, openness and a shared commitment to creativity and play which unites the brick and the clay.[/i"

Aardman has produced the 1 min animated short staring Boop, and 5 mini stop motion challenge films including Build Your Own Boop, set to release monthly, encouraging young builders to get creating on the LEGO Play App

In addition, Director Magda Osinska, will be hosting a video workshop to inspire young creators and filmmakers. The workshop will be hosted on LEGO.com and will be supported by video tutorials from fan creators and influencers.

LEGO Play is a kid-safe, creative app for all brick lovers, builders and creators and is where kids can share their own creations with friends, watch videos, play games and unleash their creative super-powers. Creative kids wanting to share their animations as part of this challenge on LEGO Play will need to join LEGO Insiders Club, which is a membership club for young builders where they can access exclusive content, create and personalise their own avatar and save and share their best builds. For more information on LEGO Play you can visit www.lego.com/en-us/apps/play-app and for more information on LEGO Insiders Club you can visit https://www.lego.com/en-us/insiders/insiders-club.

LEGO Play is currently available in 76 countries and 25 languages across the Apple App Store and Google Play Stores.

Fans of LEGO sets and Aardman will be able to build and model the much loved and inventive Wallace & Gromit characters entirely in bricks for the first time with the newly announced LEGO Ideas Wallace & Gromit set. Faithful to the spirt of the beloved films, this unique model captures the quirky humour that defines the iconic duo. Combining nostalgia, creativity, and a building challenge, it will delight fans of all ages, whether they are LEGO brick enthusiasts or admirers of the most famous stop motion duo. Launch timings to be confirmed for 2026 and for more information visit https://ideas.lego.com/.

About the LEGO Group 
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com.

About Aardman   
Aardman is an employee-owned company, based in Bristol (UK) and co-founded in 1976 by Peter Lord and David Sproxton. An independent, multi-Academy Award® and BAFTA® award winning studio, it produces feature films, series, advertising, games and interactive entertainment.  
  
Its productions are global in appeal, entertaining, and brilliantly characterised reflecting the unique talent and commitment of the Aardman team. The studio’s work –includes much-loved characters includes Wallace & Gromit, Shaun the Sheep, Timmy Time and Morph The company continues to lead the animation field producing a rare brand of visually stunning content for cinema, broadcasters, digital platforms and live experiences around the world.  
  
 Aardman Academy, is a world-class training facility delivering excellence in film and animation training and mentoring for students around the world. The Aardman Academy is an integral part of the business, representing the studio’s inclusive ethos and commitment to nurturing the animation talent of the future.