Welcoming AirAsia to a New Universe

• AirAsia steps up Asean presence through Roblox via “AirAsia World”

As a pioneer brand within the region, AirAsia is expanding its reach in the digital space with the official launch of AirAsia World on Roblox-- a vibrant and immersive metaverse experience designed for fun and digital adventure.

AirAsia World offers players a fun and rewarding virtual journey through Asean, blending gamified challenges with cultural exploration.
Built around two core pillars — ASEAN Exploration and Rewarding Experiences — the platform brings to life Asean’s diversity in an interactive, engaging format.

1) Asean Exploration  - Gamers will be able to explore Asean with vibrant environments and cultural touchpoints that depict the region in a virtual world. They will be able to explore Asean within your fingertips before experiencing it in real life. 
2) Rewarding Experience - The experience includes mini-games, journal entries and seasonal updates — offering players exciting incentives while they discover and learn about ASEAN in fun, creative ways.

AirAsia World follows the IP Development team’s recent forays in the entertainment space, with the successful launch of the AirAsia Buds Adventures series on YouTube and the third year of the game development challenge RedGames Jam.

The game is developed by AirAsia brand co. (Abc), Objekk and Lumiworks Sdn Bhd, through an IP 360 Metaverse grant from the Malaysia Digital Economy Corporation (MDEC), an initiative designed to drive national investment and development opportunities for Malaysia-based creators and studios in digital content creation and creative technology.

Roblox is a free-to-play online game where users can play and create games with millions of user-generated games called ‘experiences’ spanning various genres, from racing to role-playing.

Players can now search for “AirAsia World” on Roblox to begin their adventure.  Search for “AirAsia World” on Roblox here today!

AIRASIA WORLD MAPS

Gamers can enjoy and experience 2 mini-maps.

1) AirAsia Central:
A hub for mini-games and user-generated content that gamers can explore.
Race your friends via the AirAsia Ride Grand Prix on a go-kart by racing to get the fastest time around its never-before-seen track.
Get the experience of flying an aircraft via the AirAsia Pilot Academy as you dodge obstacles and collect coins to get the highest score!

2) Asean Island:
Take a virtual trip around the region via our Asean Island, as gamers can explore and visit different parts of the Asean region via a virtual gaming experience.
Feed your virtual character on Roblox with our famous Santan meals, similar to the selection that you have on board AirAsia flights.

AIRASIA BRAND CO.

AirAsia brand co. manages intellectual property developed for the Capital A group, focusing on the creation, management, licensing and enforcement of the AirAsia brand. We cover a range of brand-building services from trademarks to brand identity, content and merchandise.

Be sure to follow our Instagram page at @airasia for more updates on the Roblox experience at AirAsia World!