Game. Set. Style. ellesse steps into the spotlight at the 2025 Cincinnati Open

ellesse is stepping confidently back onto the court as the Official Apparel Partner of the 2025 Cincinnati Open, one of the sport’s most prestigious tournaments.

Held from 5-18 August at the newly redeveloped Lindner Family Tennis Center, the tournament provides a major stage for ellesse to showcase its signature blend of performance innovation and Italian design.

As part of the partnership, ellesse will kit out the tournament’s ball crew, line judges, officials, and volunteers – a role that’s both a functional contribution and a nod to the brand’s long standing tennis heritage. Founded in 1959, ellesse helped define the visual identity of tennis with its elegant silhouettes and bold details. Now, it’s introducing that distinctive style to a new generation of players and fans in the U.S.

ellesse’s revival in American tennis is also about investing in the sport’s future. The brand is the principal sponsor of the new ellesse Junior Championships, a tournament designed to spotlight rising talent and give young players a platform to shine during one of the summer’s most high profile events.

“This partnership is a major step forward in ellesse’s global tennis revival,” says Jack Richardson, SVP & Brand President at ellesse. “We’re honoured to dress the individuals who bring this tournament to life and to contribute to one of the sport’s most beloved summer events with energy, style and confidence. We’re thrilled to bring this to life through our U.S. partner, The Iconic Brand Corporation.”

That partnership will continue into 2026, when The Iconic Brand Corporation launches a new ellesse U.S. collection, a premium line that blends on- and off-court style with standout design and confident movement at its core.

More than a comeback, this marks a new chapter in ellesse’s tennis legacy – reenergising its presence on the U.S. stage.