A Golden Start to the Season: Mitre Launches Limited Edition FA Community Shield Ball

There’s something electric about the first game of a new football season. The renewed sense of possibility, the energy in the stands, the rituals, the rivalries – and this year, Mitre is kicking things off in standout style with the launch of the FA Community Shield Ultimax Pro.

Created especially for the 2025 FA Community Shield clash between Crystal Palace and Liverpool at Wembley on 10th August, this limited-edition ball isn’t just eye catching, it’s built for performance. The design features bold gold detailing, a nod to the confetti, fireworks and anticipation that come with day one drama. It’s a celebration of the season’s fresh start and all the emotions that come with it. Shot in the hometowns of the teams kicking off the season, the accompanying campaign imagery brings that opening day energy to life, wherever you are in the world.

Under the surface, it’s packed with Mitre’s most advanced technology to date. The four panel thermally bonded construction means excellent durability and shape retention (whatever the weather), while the Hyperflow grooves improve flight stability and reduce drag for sharper, more accurate play. Add a Hyperfoam mid layer for a controlled first touch, and you’ve got a ball that’s made to move beautifully across the pitch, whether you’re watching from the stands or playing under the lights.

Simon Rowe, SVP of Mitre & Global Sports Marketing at Pentland Brands, said:

“This is how you open a season – with innovation, energy and a bit of spectacle. The new design celebrates everything we love about the game’s return, and we’re proud to see it debut on the Wembley stage.”

A limited number of FA Community Shield Ultimax Pro balls are available now at mitre.com and prodirectsport.com.