H&M Kids head back to school with relaxed silhouettes and soft denim

For this new school year, H&M Kids looks to denim in washes ranging from shades of mid-blue to faded black paired with soft, romantic boho touches, retro varsity sport elements and workwear influences. Designed for kids up to 14 years old, there are everyday pieces like denim jeans and sweatshirts, but also quilted jackets, printed blouses, overshirts and knitwear sets for a fashionable take. The H&M Back to School collection launches in selected stores and online at hm.com from July 24th.

Most of the colour palette comes from a neutral foundation with a range of blues from the denim, complemented by off-black, cream, browns, soft pinks and pops of colours for energy. Key pieces include jeans with wide legs, flared legs or a barrel shape, denim shirts, pointelle or rib knit sets, a quilted denim jacket, fleece crewnecks and workwear-inspired overshirts. Details like all-over floral print, embroidery, patch pockets, simple ruffles and waffle or rib textures lend charm and a stylish edge. Accessories include ballerina flats, retro trainers, oversized hair bows and bag charms.

“Back to School is always a special time of the year and this season, we wanted a collection that put denim centre stage. New fits in a variation of the season’s washes and looks have a laidback feel. Playful details and contrast colours bring fun and vibrant energy"

says Sofia Löfstedt, Head of Kidswear Design at H&M.