Emblems Collection expands in Italy with three new properties

A long-term partnership with a hospitality pioneer

This milestone has been made possible through a strategic partnership with AG Group, one of Italy’s most dynamic and visionary players in the hospitality and tourism sector. Founded in 2000 by Andrea Girolami, AG Group has evolved into a multifaceted ecosystem encompassing luxury travel, hotel ownership, consulting, and gourmet dining. With over 40 hotels supported through their consulting division and a growing portfolio of owned and operated properties, AG Group has become a trusted force in shaping modern Italian hospitality.

The collaboration with Accor on the Emblems Collection reflects the shared ambition to craft luxury experiences deeply rooted in the soul of each destination and defined by an elevated art of service. Together, the two groups are transforming historic Italian landmarks into exclusive emblematic properties — each uniquely embodying its own essence and spirit, designed to resonate with today’s most discerning travellers.

“We are proud to have chosen Accor, with whom we share the desire to intertwine our path — a journey shaped by shared values and a common vision of excellence in hospitality. Accor stood out as a constellation of diverse brands, a powerful global presence, and an artisan of unforgettable guest experiences across every market segment. The decision to collaborate was not only strategic, but profoundly inspired. Among its brands, Emblems resonated deeply with us: it embodies a refined sense of place, cultural richness, and timeless elegance — qualities that harmonize beautifully with Italy’s heritage of hospitality and our own vision of contemporary luxury.” - Mr. Andrea Girolami, Founder and President of AG Group

Three emblematic properties in Tuscany, Umbria, and Apulia

In the very heart of Siena, Palazzo Sozzini Malavolti, Emblems Collection will open its doors mid-2026. Just steps from Piazza del Campo, this historic palazzo brings new life to a noble 38-key residence steeped in centuries of art and architecture. Hidden gardens, ancient caves, and original 19th-century frescoes evoke a world where time seems to stand still. With a serene spa and interiors that celebrate Tuscany’s timeless craftsmanship, the property invites guests to inhabit a true piece of Siena’s soul.

In Umbria, Relais San Clemente, Emblems Collection will be reborn mid-2026 as a 51-key estate with nine private villas, expansive wellness offerings and an atmosphere deeply rooted in the region’s spiritual and natural rhythms. Once a Benedictine convent, the retreat is nestled in a 40-hectare park of century-old trees near Perugia, where silence, design, and sacred heritage come together in harmony. A consecrated chapel dedicated to San Clemente stands at its heart, infusing the entire property with a sense of soul and stillness — an intimate sanctuary woven with meaning.

In the south of Italy in Apulia, Masseria Furnirussi, Emblems Collection will join the Collection mid-2026, offering 60 suites — with a majority featuring private pools — alongside a full spa and authentic experiences celebrating Mediterranean craftsmanship and lifestyle. Set within the largest fig orchard in Europe, this refined Masseria reimagines traditional Salento architecture in local white stone, surrounded by a living garden of fruit trees, herbs, and native botanicals. Here, nature and design harmonize to create a sanctuary where silence and simplicity reveal the true beauty of the land.

“I’m delighted with these three signatures in Siena, Umbria, and Apulia, which perfectly match the spirit of Emblems Collection: exceptional destinations, offering luxury that is both intimate and exclusive, with a profound sense of space and suspended time. Because that’s what Emblems brand is all about: the promise of discovering unique places, deeply rooted in their heritage and history, where simplicity meets sophistication. My heartfelt thanks to AG Group for these three emblematic projects together.” - Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery & Emblems

This triple signature brings Emblems Collection’s Italian portfolio to four distinctive properties and expands the brand’s global pipeline to seven announced handpicked hotels. Other upcoming destinations include Elatos Resort, Emblems Collection in Greece, Hotel Bellevue Cortina d’Ampezzo, Emblems Collection in Italy, Lucknam Park, Emblems Collection in the UK, and Rimrock Banff, Emblems Collection in Canada. Each new address reaffirms the brand’s ambition to craft truly singular experiences through a refined, boutique lens.

Visuals available here.

ABOUT EMBLEMS COLLECTION

Emblems Collection is a curated portfolio of exceptional luxury hotels and resorts worldwide. From iconic heritage mansions to serene nature retreats and striking architectural signatures, each property embodies culture, creativity, and craftsmanship. With a refined sense of place and understated elegance, Emblems offers exclusive experiences for discerning travelers. Found in prime city locations or breathtaking natural settings, these hotels blend intimate, residential charm with world-class hospitality. The first Emblems properties will debut in Europe in 2025, with a goal of 60 establishments globally by 2032. Emblems Collection is part of Accor, a world-leading hospitality group with 5,600 hotels in over 110 countries and a participating brand in ALL Accor, a loyalty program and booking platform providing access to a wide variety of rewards, services and experiences. 

emblemscollection.com | all.com | group.accor.com

ABOUT AG Group

AG Group, founded by entrepreneur Andrea Girolami, is Italy’s first fully Italian-owned hospitality group offering a comprehensive range of in-house services across the tourism and hospitality industry. With the motto “Your Gateway to Italy,” AG Group encompasses luxury boutique hotels, a destination management company (DMC) and tour operator, event planning services, hotel consulting, and culinary ventures.

The Group is structured into key divisions:

AG Group delivers a uniquely integrated approach to Italian travel, combining local expertise with premium service across all areas of hospitality.

Please visit https://www.aggroupitaly.it/ and follow us on Linkedin