Alfa Romeo, Automotive Partner of 2025 Hopman Cup
- From July 16 to 20, the historic international mixed-team competition is taking place for the first time in Italy, in Bari, with six nations and a format like no other in the world.
- The two young Italian talents Flavio Cobolli and Lucia Bronzetti are ready to take to the courts for an exciting contest, combining talent, energy, and team spirit
- Alfa Romeo is lighting up the atmosphere with iconic models on show inside the venue, to provide spectators with an exclusive experience, on and off court.
Alfa Romeo takes to the tennis courts at the 2025 Hopman Cup, as Automotive Partner, to reiterate its profound links with the world of sporting excellence. The historic international mixed-team tennis competition, organized by Tennium and the International Tennis Federation (ITF), is currently taking place at Fiera del Levante in Bari, with Italy as the host country for the first time in its history.
The 2025 Hopman Cup brings together six national teams – Italy, Canada, Greece, Spain, France and Croatia – in a competition that celebrates tennis as a team sport. Each meet consists of three matches: women’s singles, men’s singles, and mixed doubles. The young talents Lucia Bronzetti and Flavio Cobolli are taking part in the prestigious event, with the determination to fly the Italian flag high in a challenge that combines passion, commitment, and team spirit. A format like no other on the international scene, in that in leverages both individual performance and team cohesion: Alfa Romeo fully acknowledges these principles and integrates them into its vision of technical and human progress applied to the mobility of the future.
In particular, the brand is playing an active role in the organization of the 2025 Hopman Cup, by contributing with a display of models in the competition venue and adding a prestigious experience to the event.
As on court, where Italian tennis players combine technique and grit to face every match, likewise the Alfa Romeo line-up stands out for its ability to dominate every “field of play,” whether city roads or winding routes in the country, ensuring the ultimate in driving dynamics, comfort, and technology. The proof lies in the new Junior, Alfa Romeo’s new compact sports car that reinterprets the brand’s spirit with compactness and accessibility in mind. It is winning over a new generation of Alfisti fans, aficionados of Italian beauty, the most exciting performance, and increasingly sustainable mobility. Plus, the new compact sports car represents the most comprehensive response in the segment, with an offering that ranges from the 280-hp Elettrica Veloce to the Junior, the new Ibrida Q4. In addition, the official fleet for the sporting event also includes the innovative Tonale, the automaker’s first electrified C-SUV, which boasts a perfect balance between sportiness, efficiency, and advanced technical content, as well as the award-winning Stelvio, the brand’s SUV that has redefined the concept of sportiness in the D-SUV segment.
Taking part in the 2025 Hopman Cup thus serves as an outstanding opportunity for Alfa Romeo to highlight the elegance, dynamism and technology of three models that symbolize Italian excellence, in perfect harmony with the event’s competitive and international spirit. After all, the brand of noble Italian sportsmanship has always been seen alongside champions in various disciplines since 1910 and supports the highest-profile competitive events, to demonstrate Alfa Romeo’s world-renowned and now customary boldness and passion.
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