Alabama Wide Receiver Ryan Williams Joins Nike’s NIL Athlete Roster

What to know
- Ryan Williams, a University of Alabama sophomore and one of the most dominant wide receivers in college football, is joining Nike’s unmatched roster of NIL athletes.
- Ryan led the Crimson Tide with 865 receiving yards and eight receiving touchdowns during his first collegiate season, earning Freshman All-American and All-SEC First Team honors.
- His partnership with Nike reflects the brand’s continued commitment to inspiring and uplifting the next generation through partnerships, innovation and storytelling that move the world forward through the power of sport.
Nike is announcing the addition of Ryan Williams, one of the most dominant wide receivers in college football, to its decorated roster of NIL athletes.
Ryan, a University of Alabama sophomore, is an explosive wideout who earned Freshman All-American and All-Southeastern Conference Coaches’ First Team honors during his first season with the Crimson Tide. In partnering with Nike, he joins an unmatched NIL athlete roster fueled by the brand’s holistic, industry-leading support and longstanding commitment to innovation, all in service of athletes.
“Since I can remember, Nike has always been the best fit on and off the field,” says Ryan. “Family has always been a huge part of who I am. When I had the opportunity to join the Nike family, I knew I had to just do it.”
Ryan led the Crimson Tide with 865 receiving yards and eight receiving touchdowns during his first season in Tuscaloosa. A finalist for the prestigious Shaun Alexander Freshman Player of the Year Award, he averaged more than 18 yards per catch, earned 66.5 yards per game and contributed two rushing touchdowns on four total carries.
Ryan is looking to build on his impressive freshman campaign during the upcoming season, with his Crimson Tide, a Nike partner for more than 30 years, expected to again rank among the top college football teams in the country.
Ryan’s NIL partnership announcement reflects Nike’s five-decade history as the brand of athletes and its continued commitment to inspiring and uplifting the next generation through partnerships, innovation and storytelling that move the world forward through the power of sport.
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