The LEGO Group Unveils New LEGO® Ideas Italian Riviera Architecture Set

 Today, the LEGO Group announces the launch of the LEGO® Ideas Italian Riviera set (21359), a stunning architectural model kit designed for adults. This set invites builders to embark on a captivating journey to the picturesque Ligurian coast, allowing fans to recreate the charm of a quaint fishing village nestled by the Mediterranean Sea.

Featuring 3,251 pieces, this detailed set showcases three beautifully crafted buildings, complete with removable roofs and upper stories for an immersive building experience. Inside, builders will discover intricate details of a gelato store, a diving equipment shop, and a bustling fish market, alongside the homes of the storekeepers.

The LEGO Ideas Italian Riveria set was submitted by Portland, Oregon-based Fan Designer, Alex Sahli, as part of the LEGO Ideas programme. LEGO Ideas allows fans to submit product ideas, which are then voted for by the community before being considered to be made into an official LEGO set. Talking about his design, Alex said, “I’ve always been passionate about travel, and Italy stands out as my favorite destination. Its blend of natural landscapes and architectural beauty is truly inspiring. My submission is centered around the villages of Cinque Terre. One of the key structural challenges I faced was incorporating buildings at various angles while ensuring overall stability. I’m especially proud of the vibrant colors and the textural variety throughout the build - particularly in the water, houses, and stonework. I’m also pleased with how the tile roofing turned out; it’s a simple design, but it functions effectively and complements the overall aesthetic”.

The set also includes 10 LEGO minifigures, such as a gelato store owner, a fish vendor, and a pasta-making nonna, bringing the vibrant scene to life. Builders can recreate heartwarming moments, like a nonna teaching her grandson to make traditional trofie pasta, or a tourist savoring local delicacies.

The LEGO Ideas Italian Riviera set will be available for LEGO Insiders Early Access starting 7th August 2025 at LEGO.com/ItalianRiveria and via LEGO Stores, with availability for all from 10th August 2025, priced at €279.99 / £249.99 / $299.99.

LEGO Insiders* who purchase this set between 7 – 13th August via LEGO.com or LEGO Stores will receive an exclusive LEGO Ideas Mediterranean Scene set (5009325) as a Gift with Purchase. From 7th August, LEGO Insiders* will also be able to redeem 1750 LEGO Insiders points for a reward – an exclusive A5 dotted notebook (5009872), the perfect travel journal. members who redeem will receive a code they can add to their next LEGO.com order, the code is valid for 60 days after redemption. *Membership required, while supplies last. T&Cs apply.

Product Information:

• Age: 18+
• RRP: 279.99 EUR/ 249.99 GBP/ 299.99 USD
• Pieces: 3,251
• Product number: 21359
• Dimensions: Height: 9 in. (23 cm) / Width: 13 in. (34 cm) / Depth: 12 in. (31 cm)
• Available:
  Early Insiders Access: 7th August 2025
  For all: 10th August 2025
• CTA: LEGO.com/ItalianRiviera

About the LEGO® Ideas platform:
LEGO® Ideas offers fans the opportunity to submit their own brick creations with the chance to have their concept brought to life with the help of LEGO master designers and a share of the profits. Find out more at www.ideas.LEGO.com.

About the LEGO Group :
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System-in-Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”.

Today, the LEGO Group remains a family-owned company headquartered in Billund. Its products are now sold in more than 120 countries worldwide. For more information: www.LEGO.com.