New Whole Foods Market in Reston, Va., to Open August 6

Whole Foods Market will open a new 46,711-square-foot store, located at 1861 Fountain Drive, Reston, Va., on August 6, 2025. The new store will be adjacent to Reston Town Center and is a relocation of the existing Reston store (11660 Plaza America Drive), which has served the community since 1996. The store will open at 8:00 a.m. on opening day, and regular store hours will be 8:00 a.m. – 9:00 p.m. daily.  

The new store, which is almost double the square footage of the previous location, includes expanded café seating and a full-service coffee bar. The new location’s product assortment features more than 400 local items from Virginia, Maryland and D.C., sourced with the help of Daniela D’Ambrosio, Forager for Local & Emerging Brands at Whole Foods Market. 

Features of the relocated Reston store include:  

• An array of certified organic, conventional and Sourced for Good produce, plus offerings from more than nine local farms, including peppers and eggplants from Superfood, tomatoes, cucumbers and zucchini from Lancaster Farms and assorted vegetables from Color Orchids. 

• Specialty department dedicated to celebrating cheesemakers and artisan producers. Local items include Firehook Baked Crackers, La Pasta Company and Gotham Greens. The cheese counter is overseen by trained cheesemongers who can offer recommendations for any occasion. 

• Curated grocery section filled with exclusive brand favorites and local products including date sweetened chocolate from Bon Appesweet, sourdough grilled cheese from A Friendly Bread and ice cream sandwiches from Nightingale Ice Cream. 

• Full-service seafood counter featuring only sustainable wild-caught or Responsibly Farmed seafood and a large selection of ready-to-cook seafood. Local seafood options include smoked salmon from Ivy City Smokehouse, crabmeat from JM Clayton,  crab products from Jimmy’s Famous Seafood including dip, soups and macaroni and cheese, oysters from Sapidus Farms and finfish from Georges Seafood.  

• Full-service meat counter with butchers available to cut steaks and poultry to order. Local options include dry-aged beef, sausage made in-house and grass-fed beef from Grayson Farms.  

• Extensive selection of more than 220 craft beers and more than 530 wines. Local brands include The Veil, Aslin Brewing and Potter’s Cider.  

• A Prepared Foods department featuring hot food and salad bars, pizza, made-to-order sandwiches and sushi rolled fresh daily from Genji. 

• Full-service coffee bar brewing a variety of roasts and serving made-to-order seasonal and everyday tea and coffee beverages. 

• Bakery department offering bread baked in house as well as everyday favorites, such as Whole Foods Market’s Berry Chantilly Cake and brown butter cookies. The department also carries a wide variety of special diet items, including vegan brownies, cakes and chocolate chip cookies along with several gluten-free selections. Local offerings include cookies and pies from Whisked by Jenna, vegan cake slices from Sweet and Natural, baklava from Cedar’s and cheesecake from Hiatus. 

• Whole Body department with a large assortment of wellness, beauty and lifestyle items. Local products include African black soap from Ayeya, assorted bath bombs from Sunrise Soap Company, deodorant from Stinkbug Naturals and Omega-3 DHA brain booster from Tiny Sprouts.  

Opening morning, customers will enjoy complimentary coffee and bites from Cafe Kreyol and bites from Whisked by Jenna. The first 300 customers in line will receive a custom tote bag and Secret Saver coupon featuring offers up to $100 off. 

Also on opening morning, Northern Virginia Food Rescue will receive a food donation as part of Whole Foods Market’s Nourishing Our Neighborhoods Program. The nonprofit previously received a van through this initiative, which aims to enhance the operational capabilities of local food rescue organizations, enabling efficient transport of food from surplus locations to areas with the greatest need. Whole Foods Market is also donating to area organizations Cornerstones and Anna Sudha Community Kitchens. 

All food at Whole Foods Market must meet the company’s rigorous Quality Standards, which prohibit hydrogenated fats, high-fructose corn syrup and more than 300 flavors, colors, sweeteners and other ingredients commonly found in food. In addition, all beauty and body care products must meet the company’s body care standards, which ban more than 240 commonly used ingredients, including phthalates, parabens and microbeads. 

Prime members who shop at Whole Foods Market have access to a number of benefits year-round, including deep discounts on select popular products each week and an additional 10% off hundreds of in-store sale items. Additionally, customers can pay in-store with their palm using Amazon One or with the Whole Foods Market or Amazon app. For more information on in-store benefits for Prime members and payment options, please visit https://www.wholefoodsmarket.com/amazon. The Reston store will also feature Dash Cart, our smart shopping cart that makes grocery shopping faster and more convenient. The first 500 shoppers who use Dash Cart will receive a branded Dash Cart tote bag on opening day. Shoppers can scan items as they shop and skip the checkout line. Learn more at amazon.com/dashcart.   

About Whole Foods Market 

Founded in 1980, Austin-based Whole Foods Market is the world’s leading natural and organic foods retailer and the first certified organic national grocer in the United States. Part of Amazon’s Worldwide Grocery Stores, Whole Foods Market serves customers in more than 540 stores across the U.S., Canada, and the U.K. To learn more about Whole Foods Market, please visit https://media.wholefoodsmarket.com/.