The Nike G.T. Future Powers the Next Generation of Basketball Performance and Style

What to know
- The Nike G.T. Future pairs Nike Basketball’s most advanced underfoot technology with a head-turning, futuristic form designed for athletes looking to take their performance to new heights.
- A forefoot Air Zoom unit, full Zoom Strobel and Cushlon 3.0 midsole provide hoopers the propulsion, confidence and support to use their bounce to their advantage, from tip-off to the final buzzer.
- These Nike innovations come together in a low-top silhouette designed for standout performance and style, with a sculpted, industrial design and ultramodern, seamless feel that appeal directly to the next generation of hoopers.
- The G.T. Future will be available during the holiday season at nike.com and select retail locations.
Nike is introducing the G.T. Future: a new silhouette designed to help the next generation of hoopers level up their performance with confidence and style.
As the latest innovation from Nike’s Greater Than series of basketball footwear, the G.T. Future is built for athletes who use their bounce to take over the game — and want to show out while they do it.
The G.T. Future pairs Nike Basketball’s most advanced underfoot technology with a head-turning, futuristic form that appeals to athletes looking to take their performance to new heights, with innovations that enable quick-twitch, game-changing explosiveness, agility and airtime.
“The G.T. Future is a new, radical, Nike-only expression of innovation, materials and form — built for the next generation,” says Jason Petrie, who designed the G.T. Future. “The shoe is designed to evoke emotion and promote performance with incredible bounce, a great ride and a super clean look, ushering in a new era of possibility for today’s young hoopers.”
The G.T. Future emboldens athletes to take flight by pairing a forefoot Air Zoom unit with a full Zoom Strobel and Cushlon 3.0 midsole. This combination of innovations provides hoopers unmatched propulsion underfoot, giving them the confidence and support to use their bounce to their advantage, from tip-off to the final buzzer.
That propulsive feeling powers quick and powerful first steps while helping hoopers get up for 50/50 balls and highlight-reel finishes.
The silhouette’s form is also angled underfoot and wide in the forefoot and heel, where hoopers require stability and generate most of their power. Further, an interior bootie with a padded heel lock system keeps athletes’ feet locked in place, no matter the pace of their play.
These Nike innovations come together in a low-top built for standout performance and style, with a sculpted, industrial design and ultramodern, seamless feel that appeal directly to the next generation of hoopers.
“The G.T. Future has both the next-level Nike performance innovation and the wow factor of a spaceship or a new sports car,” says Petrie. “The shoe is evocative, futuristic and designed to connect directly with the next generation of hoopers — so when they put it on, they feel bouncy, fast and like they’re the freshest kid on the court or in class.”
The G.T. Future, first debuted by Nike NIL athlete AJ Dybantsa and rapper Wale during NBA All-Star Weekend, also reflects Nike’s unparalleled commitment to basketball, its athletes and the culture of the game.
By committing to listening to the voices of athletes — girls, boys, women and men, from the EYBL to the highest levels of the game — Nike is creating the future of basketball footwear, with industry-leading silhouettes along the spectrum of feel that accentuate the way athletes use their athleticism as their competitive advantage.
Nike complements these footwear innovations with colorway stories, materials and finishes that match the bold and confident energy that the next generation of hoopers bring to the court.
By creating the best for the best, then delivering it to those who love the game the most, Nike is championing the players at the heart of basketball, powering the future of the game and fueling basketball culture — all in service of athletes, particularly the next generation.
“The idea behind the G.T. Future was to create something meaningful: a reflection of where the game is going and who it’s being shaped by,” says Ross Klein, Senior Director, Men’s Basketball Footwear Product Design. “Our team set out to blend performance, style and culture in a way that feels honest to the athlete and true to the world they move through. We took time to understand what today’s athlete needs, how they think, how they play, and how they express themselves beyond the court. This shoe is made for that rare kind of player who doesn’t just play the game — they feel it, shape it and push it forward.”
The G.T. Future will be available during the holiday season at nike.com and select retail locations.
( Press Release Image: https://photos.webwire.com/prmedia/7/340869/340869-1.jpg )
WebWireID340869
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.