DJ Snake and J Balvin Deliver New Summer Hit “Noventa”

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FROM DJ SNAKE’S FORTHCOMING ALBUM NOMAD

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Global music icons DJ Snake and J Balvin join forces once again to release “Noventa,” an exhilarating summer single that effortlessly fuses cultures, genres, and undeniable star power. Following their first international smash hit “Loco Contigo” in 2019, the duo reunites with the same explosive creative energy. The track is one of the marquee collaborations featured on DJ Snake’s highly anticipated new album ‘Nomad,’ slated for release later this year. 

“Noventa” – which means ninety in Spanish – is a deliberate nod to the nostalgic energy and colorful chaos of the 1990s, a decade that heavily influences both the track’s sound and its visual identity. Blending DJ Snake’s high-energy global production with J Balvin’s signature reggaeton cool, the track pulses with a contagious rhythm, a hard-hitting beat, and Balvin’s smooth, commanding delivery – making it the ultimate soundtrack for Summer 2025.

Visually, the single’s artwork features a throwback logo inspired by the iconic look of old-school MTV, capturing the raw, playful spirit of the era. That same influence extends into the music video, which was shot on the streets of New York City and fully embraces a ‘90s aesthetic – from lo-fi VHS-style footage to street dance cyphers and vibrant urban visuals. Directed with gritty flair and nostalgic detail, the video offers a dynamic tribute to the decade that shaped modern pop culture, while celebrating the creative chemistry between DJ Snake and J Balvin.

A powerful crossover moment for global music, “Noventa” is a cultural flashback with a modern twist, bringing the energy of the ‘90s into today’s global music scene. This new release expands DJ Snake’s influence spanning various genres and countries, creating music that resonates across continents. For J Balvin, “Noventa” continues his legacy of bold, genre-crossing collaborations that elevate reggaeton on the world stage.

With ‘Nomad’ on the horizon, “Noventa” sets the tone for what’s to come: bold, genre-defying music made for movement — on the dancefloor, in the streets, and across borders.

“Noventa” is out today on all streaming platforms.

ABOUT DJ SNAKE:
Over the last decade, DJ Snake has achieved the kind of rarefied and wildly transformative success that few artists ever come close to attaining. Originally from a housing project on the outskirts of Paris, the multi-platinum-selling DJ/producer has shattered industry records with smash hits such as "Taki Taki" earned diamond certification from the RIAA for "Lean On" (with Major Lazer), delivered era-defining bangers like "Turn Down for What" (with Lil Jon), and made history as the first artist to perform atop the roof of the Arc de Triomphe. Along with repeatedly turning out tracks that top the charts around the world—including four songs that have surpassed a staggering billion streams on Spotify—the multi-award-winning phenom brings his boundary-pushing ingenuity to music that builds unexpected and undeniably powerful bridges between vastly different cultures and genres.

ABOUT J BALVIN:
J Balvin is a highly decorated global superstar and entrepreneur with wins across Billboard Music Awards, American Music Awards, Latin GRAMMY’s and many others. Originally hailing from Medellín, Colombia, the illustrious reggaeton superstar is one of the best-selling Latin music artists with sales of more than 35 million records worldwide. He has steadfastly broken cultural barriers and become one of the Top 10 most globally streamed artists, developing legions of fans worldwide. With passions spanning across music, fashion, art and mental health, Balvin continues to lead the charge for representation across industries. His commitment to inspire and uplift the next generation, J Balvin launched his philanthropic initiative, Vibra En Alta, a private foundation that educates and empowers individuals by providing them with the tools they need to be the best version of themselves. With his finger on the pulse of the worlds of entertainment, fashion, digital culture and beyond, Balvin has time and again proven to be an unstoppable force and inspiration to emerging artists, entrepreneurs and the Latin community.

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FOLLOW J BALVIN:
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