Lenovo Named Global ‘Champion’ in Inaugural Canalys 2025 Global Channel Leadership Matrix

Lenovo has been named a Champion in the inaugural Global Channel Leadership Matrix cementing its position as a worldwide leader in partner engagement, innovation, and sustainable channel growth.

Canalys, part of Omdia, recognized seven technology vendors  recognized seven technology vendors with Champion status for demonstrating outstanding performance and leadership in global channel ecosystems, including Lenovo alongside AWS, Dell, HPE, NetApp, Palo Alto Networks, and Schneider Electric.

This first global Matrix consolidates regional rankings from Asia Pacific, Europe Middle East and Africa, and North America into a single, worldwide assessment of 24 leading IT vendors. Vendors were required to meet robust thresholds in global revenue and channel mix, demonstrating strategic scale and commitment to partner-led go-to-market models.

Sustained Partner Excellence

Lenovo’s consistent leadership in delivering profitable growth for partners through its globally integrated Lenovo 360 framework has unified the company’s portfolio and people across devices, infrastructure, services, and solutions. With more than ~80% of Lenovo’s commercial business conducted through partners, this recognition marks a pivotal moment in the evolution of Lenovo’s channel-centric model.

“Lenovo’s strong revenue growth over the past 12 months reflects its commitment to a partner-first go-to-market strategy, with over 90% of global revenue generated through the channel and significant expansion in infrastructure and solutions, now accounting for 46% of sales,” said Alastair Edwards, Chief Analyst, Canalys (part of Omdia). “Its focus on sustainability, innovative partner programs like Lenovo 360 Circle, and tailored enablement for verticals such as AI and Education, as well as routes to market like MSPs, further solidify its leadership and momentum in the channel.”

“Being named a global Champion by Canalys is a tremendous honor and validation of our partner-centric mindset,” said Pascal Bourguet, Lenovo’s Global Channel Chief. “We’ve made long-term investments in enabling partner success, from tools that simplify selling and boost profitability to sustainability-focused initiatives like Lenovo 360 Circle. This award reflects the commitment of our global channel teams and the trust of our partners.”

Enabling the Channel of the Future

The recognition comes at a time when channel ecosystems are adapting to rapid shifts in AI, hybrid work, and sustainability priorities. Canalys recognized Champions for forward-looking strategies and partner-centric models focused on co-selling, co-development, and co-delivery.

Through Lenovo 360, partners benefit from a unified platform to build and deliver solutions across customer lifecycles, with added accelerators for as-a-service offerings and sustainability-led innovation. Since its inception, the Lenovo 360 framework has greatly simplified and reduced complexity of partner incentive programs by 63%, delivered more than 57,000 certifications and 12,000 partner accreditations through ‘learn and earn’ training opportunities, and enabled more than 54 ready-to-deploy solutions for partners across 50 markets through the Lenovo 360 Solutions Hub.

Looking ahead, Lenovo is investing in AI-driven growth across the channel with initiatives like Lenovo 360 for AI, featuring a dedicated AI curriculum and tools to help partners build and scale AI practices.

Methodology

The Canalys Channel Leadership Matrix is a comprehensive assessment framework that evaluates the channel performance of 24 IT vendors across all major technologies and regions meeting minimum revenue and channel share thresholds. It is based on their contribution to the global partner ecosystem’s success.

This evaluation relies on two primary inputs:

• Analyst Assessment: Expert scoring of vendors’ channel vision, program execution, M&A activity, portfolio competitiveness, and channel initiatives
• Ecosystem Feedback: Direct input from the partner community through interviews and ratings focused on enablement, sales engagement, and partner experience metrics

About Lenovo

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). To find out more visit https://www.lenovo.com,