Lancia and Eberhard & Co. unveil Lancia HF The collectible timepiece celebrating Lancia’s sporting heritage

On the occasion of the unveiling of the new 280 HP Lancia Ypsilon HF and the Ypsilon HF Line at the Balocco Proving Ground, Lancia and Eberhard & Co. previewed an exclusive limited-edition watch — result of the collaboration between the historic automotive brand and the Swiss watchmaking Maison.

The timepiece celebrates the rebirth of the HF logo within the Lancia universe. The acronym, which stands for High Fidelity, along with the red elephant, are both historical symbols of Lancia’s tradition. Reinterpreted with essential, clean lines, they retain a strong historical connection to the brand’s identity. The colour palette echoes that of the 1966 Fulvia Coupé, while the slanted lettering is inspired by the 1990s Delta, evoking energy and determination.

The Lancia HF embodies the brand’s most sporty, competitive, and victorious spirit — a legacy forged in legendary international rally competitions. This partnership was born from a shared desire to celebrate a true sense of heritage: not mere nostalgia, but a conscious reinterpretation of a rich legacy, bridging past and future in a continuous dialogue.
The project thus becomes a meaningful meeting point — a contemporary reimagining of tradition, faithfully reviving the design codes and values of the past, with authenticity, coherence, and a forward-looking perspective.

The watch dial features the new HF logo in its traditional white, red, and black colours, with slanted lettering and the distinctive red elephant with its raised trunk — a symbol introduced by Gianni Lancia in 1953, representing determination and courage.

The timepiece is equipped with a self-winding mechanical movement, a 41 mm stainless steel case, and is offered with a dial in blue, white, or black featuring luminescent hour markers on a circular “soleil” finished zone and the unmistakable HF logo with the red elephant at 6 o’clock. The red colour also accents the central seconds hand and the “60” marker on the minute scale. The caseback is customised with the Lancia logo, reference number, and the unique progressive serial number identifying each piece.
The watch comes with a vintage-style leather strap featuring red stitching and loop — echoing the colour of the logo — or with a sporty Chablis stainless steel bracelet with a 2-button 2CLICK® clasp.

Produced in a limited edition of 120 pieces per dial version, the timepiece will be available at selected Eberhard & Co. authorized retailers in the final months of 2025.

Lancia
With 118 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.
Lancia embarked on its Renaissance with the launch of the New Lancia Ypsilon and with a 10-year strategic plan that is moving ahead in leaps and bounds.
Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.

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EBERHARD & CO.
Founded in 1887 in La Chaux-de-Fonds, Eberhard & Co. has been a benchmark of technical excellence and innovative spirit for over 135 years, standing out for its independence and deep respect for tradition and heritage.
The history of the Swiss Maison is marked by iconic creations — from the first wrist chronograph in 1919, to the revolutionary Chrono 4, the first and only chronograph in history with four aligned counters, and the collection dedicated to legendary racing driver Tazio Nuvolari.
Among its most representative collections — the result of continuous technical and stylistic research — are 8 Jours, Gilda, and modern reinterpretations of historic models such as Extra-fort, Scafograf, and Scientigraf, alongside more recent lines like 1887 and Contodat.
In June 2019, the Maison inaugurated the Eberhard & Co. Museum at the historic Maison de L’Aigle in La Chaux-de-Fonds — a building commissioned by founder Georges-Lucien Eberhard in the early 20th century.

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