Ruby Group announces first hotel in Greece

This launch marks Ruby Group’s first step into the Greek market, further expanding its presence across the Southern Europe region with a new Lean Luxury hotel in central Athens. Set just off Omonia Square, one of the city’s most vibrant and historically rich neighbourhoods, the 114-room hotel will introduce Ruby’s signature relaxed, design-forward concept to one of Europe’s most dynamic tourist destinations. The project is being developed with Primetown Development, a Ruby Group partner known for its expertise in transforming urban real estate into high-quality hospitality space - a focus that aligns seamlessly with the Group’s own strategic approach to smart, design-driven conversions.       

The hotel will rise at Agiou Konstantinou 7, just steps from the Omonia metro station and within easy reach of key city landmarks including the Acropolis, Plaka, and Syntagma Square. With tourism in Athens showing continued growth and strong demand for thoughtfully positioned accommodation, the new Ruby hotel aims to offer travelers and locals alike a relaxed and inspiring space that reflects the spirit of the city. The public area on the ground floor will feature Ruby’s signature 24/7 bar alongside a dedicated breakfast area. Additional highlights include a spacious fifth-floor terrace with an outdoor bar and pool, as well as a rooftop space on the ninth floor designed for private gatherings and laid-back moments with views over the city. Thanks to excellent public transport connections, guests will also enjoy convenient access to Athens International Airport, which can be reached in around 40 minutes.            

“We’re proud to have secured this outstanding project and to contribute our deep expertise in converting distinctive urban buildings into high-performing lifestyle properties,” said (Mrs) Catherine Hilt, Associate Director Development, Southern Europe at the Ruby Group. “Athens represents an exciting next step for Ruby’s development and perfectly embodies the type of vibrant, culturally rich destination where our Lean Luxury philosophy comes to life. Together with our partner Primetown Development and in strategic alignment with the IHG brand family, we look forward to bringing this hotel to life in the centre of Athens.                

(Mr) Sotirios Athinaios, Partner at Primetown Development, commented: “We are excited to be partnering with Ruby Group and IHG on a project that redefines contemporary hospitality in the heart of Athens. Our aim is to breathe new life into this iconic building and create a space that reflects the creative energy and cultural dynamism of the city. This hotel is more than a property - it’s a statement about the future of Athens as a vibrant, globally relevant destination.” 

The new Ruby Hotels property in Athens will join IHG Hotels & Resorts’ premium portfolio following its acquisition of the Ruby brand in February 2025. (Mrs) Willemijn Geels, Vice President Development, Europe, IHG Hotels & Resorts, commented: “Ruby Hotels coming to Athens demonstrates the continued appetite from travelers for a premium urban lifestyle brand in one of Europe’s most popular tourist destinations. The signing of Ruby Hotels in Athens is a unique opportunity to grow the brand in new locations and further cements IHG’s portfolio in Greece, where we now have ten open and pipeline hotels. We look forward to working alongside the Ruby Group, with their experience in transforming architectural heritage into modern Lean Luxury experiences and creating a unique stay for guests. The hotel’s central location within the vibrant hub of Athens will make it a destination for both travelers and locals looking for a perfect base for exploring the city’s diverse offering.”    

Welcoming the Ruby Hotels property in Athens into its portfolio represents another step in the strategic expansion of IHG Hotels & Resorts’ presence in Greece. With this addition, IHG now counts ten open and pipeline hotels across the country, covering key business and leisure destinations including Athens, Thessaloniki, and Crete. The partnership reflects IHG’s continued commitment to growing its presence in high-demand urban markets across Europe through strong lifestyle brands. 

The hotel is planned to open in 2027.

About Ruby Hotels

The Ruby Group under the leadership of founder and CEO Michael Struck is breaking new ground with its Lean Luxury philosophy. With a lean organisational structure and concentration on the essentials, Ruby succeeds in creating a contemporary, affordable form of luxury for modern, cost and style-conscious customers.

Founded in 2013, the group operates 20 Ruby hotels across Europe, with an additional 14 hotels currently under construction or in the planning phase. Ruby also offers Ruby Workspaces – perfectly equipped workplaces and a creative atmosphere with access to an inspiring office community.

Financially strong shareholders support Ruby’s expansion: Cura, the family office of the German Otto family; the Austrian Soravia Group; Franger Investment, a German family office; Ocean Link, a private equity fund; the investor Michael Hehn; and Michael Struck jointly hold the company shares.