Airbnb Icons wins four Cannes Lions, sweeps major global awards
Airbnb has wrapped an exceptional awards season with four wins at the 2025 Cannes Lions International Festival of Creativity for Airbnb Icons.
The campaign, launched in May 2024, earned four Bronze Lions across Media, PR and Brand Experience & Activation Lions.
This brings Airbnb Icons’ awards total to 11 wins at all five major global and North American shows entered this year, underscoring the campaign’s global impact and creative excellence:
Cannes Lions
- Media Lions: Large Scale Media – Bronze Lion
- Media Lions: Use of Digital Platforms – Bronze Lion
- PR Lions: Sponsorship & Brand Partnership – Bronze Lion
- Brand Experience & Activation Lions: Sponsorship & Brand Partnership – Bronze Lion
North American SABRE Awards
- Diamond SABRE Award for Superior Achievement in Brand-Building
REGGIE Awards
- New Product/Service Launch – Gold
- Experiential Marketing – Silver
- Entertainment Marketing – Silver
Clio Awards
- Creative Effectiveness: Multi-Country – Silver
The One Show
- Creative Effectiveness – Tourism / Travel / Transportation – Silver Pencil
- Integrated/Omnichannel – Customer Experience/CX – Silver Pencil
This global recognition highlights the power of Icons to inspire, engage, and grow Airbnb’s community, and is a testament to the talent and creativity of the team behind it.
About Airbnb Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays, experiences, and services that make it possible for guests to connect with communities in a more authentic way.
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