IHG Hotels & Resorts to bring Holiday Inn brand to Senegal, marking strategic expansion in West Africa

IHG Hotels & Resorts, one of the world’s leading hospitality companies, has announced the signing of a franchise agreement with Senegindia SA to bring Holiday Inn SD City Dakar in Senegal. Scheduled to open in 2027, the 150-rooms hotel will mark an important step in IHG’s growth strategy in West Africa. Valor Hospitality Partners, one of IHG’s trusted hospitality partners, will manage the property, continuing their strong expansion in the region.

Holiday Inn SD City Dakar has been developed as part of the Diamniadio urban project, which is woven within the Senegalese capital’s wider Sustainable Development master plan. Conveniently located within a short drive of Blaise Diagne International Airport, the Adbou Diouf International Conference Centre, La Maison des Nations Unies, Dakar Sports City, and Diamniadio Industrial Park, the hotel will appeal to both business and leisure travellers.

Renowned globally as one of the world’s most loved, trusted and recognized hotel brands, Holiday Inn continues to evolve with guest needs at the center of its innovation. Once open, the hotel will feature the next-generation Open Lobby concept – a flexible, inviting space where guests can work, dine, or unwind. Part of a gated mixed-use development, Holiday Inn SD City Dakar will offer guests modern comfort, accessibility, and the trusted service of the Holiday Inn brand, which now boasts 12 hotels in the African continent.

Haitham Mattar, Managing Director, IHG Hotels & Resorts IMEA, said:
“Bringing Holiday Inn to SD City Dakar with Senegindia SA is an exciting new venture for IHG Hotels & Resorts. We are enthusiastic about the market as it is the capital of a country that perfectly aligns with our strategic growth plans in Africa. Senegal is a key destination in West Africa, and with increased government investment in infrastructure and tourism, we see significant opportunities to serve both business and leisure travellers. We look forward to delivering a world-class welcoming experience that aligns with Holiday Inn’s legacy of providing comfortable stays for travelers worldwide.”

A spokesperson from Serengidia SA, said “We are proud to partner with IHG Hotels & Resorts to bring the renowned Holiday Inn brand to Dakar. This development represents a significant milestone not only for our organisation, but also for Senegal’s growing hospitality landscape. Our vision has always been to create a modern, connected, and forward-looking urban destination, and with the addition of a globally recognised hotel brand such as Holiday Inn, we are reinforcing that ambition. We look forward to welcoming guests from across the region and beyond to Holiday Inn SD City Dakar in 2027.”

When it opens, Holiday Inn SD City Dakar will join more than 1,200 Holiday Inn hotels and resorts worldwide. The brand remains one of the most trusted names in hospitality, consistently delivering warm service, modern design, and memorable guest experiences.

About IHG^®

IHG Hotels & Resorts (tickers: LON:IHG for Ordinary Shares; NYSE: IHG for ADRs) is a global hospitality company, with a purpose to provide True Hospitality for Good.

With a family of 20 hotel brands and IHG One Rewards, one of the world’s largest hotel loyalty programmes with over 145 million members, IHG has more than 6,600 open hotels in over 100 countries, and a development pipeline of over 2,200 properties.

• Luxury & Lifestyle: Six Senses, Regent Hotels & Resorts, InterContinental Hotels & Resorts, Vignette Collection, Kimpton Hotels & Restaurants, Hotel Indigo
• Premium: voco hotels, Ruby, HUALUXE Hotels & Resorts, Crowne Plaza Hotels & Resorts, EVEN Hotels
• Essentials: Holiday Inn Express, Holiday Inn Hotels & Resorts, Garner hotels, avid hotels
• Suites: Atwell Suites, Staybridge Suites, Holiday Inn Club Vacations, Candlewood Suites
• Exclusive Partners: Iberostar Beachfront Resorts

InterContinental Hotels Group PLC is the Group’s holding company and is incorporated and registered in England and Wales. Approximately 385,000 people work across IHG’s hotels and corporate offices globally.

Visit us online for more about our hotels and reservations and IHG One Rewards. To download the IHG One Rewards app, visit the Apple App or Google Play stores.

For our latest news, visit our Newsroom and follow us on LinkedIn.