National Hockey League to Offer Full-Length Playoff, Regular Season, and Classic Games Through Amazon Unbox(TM)

Just in time for the NHL playoffs, hockey fans can now watch full-length games whenever and wherever they want through the Amazon Unbox (http://unbox.amazon.com) digital video download service. The National Hockey League (NHL) and Amazon.com (NASDAQ:AMZN) today announced that hockey fans can download full-length regular, post-season and classic games through Amazon Unbox.
Amazon Unbox will offer three or more of the most exciting NHL games each week during the regular season and playoffs, as well as classic NHL games. The first set of games from the 2007 playoffs are now live and available through Amazon Unbox. Games are available for download as soon as 48 hours after the final buzzer for just $2.99. Dozens of classic games from the NHL’s rich history also will be available, including the 1994 Stanley Cup Final in which the New York Rangers defeated the Vancouver Canucks, the 1993 Western Conference Final game between the Toronto Maple Leafs and Los Angeles Kings featuring Wayne Gretzky, and the 1997 Stanley Cup Final in which the Detroit Red Wings topped the Philadelphia Flyers.

“Sports fans everywhere can now get their fix of exciting NHL action through Amazon Unbox,” said Roy Price, Director of Amazon Unbox. “We’re excited to add NHL games to our vast selection of new and classic movies and TV shows.”

“By teaming with Amazon Unbox we are giving our fans the flexibility to watch their favorite NHL teams compete whenever they want,” said Keith Ritter, President of NHL Interactive CyberEnterprises. “We are excited to make the NHL experience available with the click of a mouse and to make it possible for our fans to gain unprecedented access to this experience.”

About Amazon Unbox(TM)

Launched in September 2006, Amazon Unbox is a digital video download service offering thousands of television shows, movies and other video content from studio and network partners from Hollywood and around the world.

-- Unbox customers can purchase television series episodes for $1.99 per episode, purchase most movies for between $9.99 and $14.99, or rent movies starting at $1.99.

-- Unbox RemoteLoad(TM) technology allows customers to buy from one PC (such as an office computer) and download to another computer (such as a home computer) or a TiVo DVR.

-- At no additional charge, Unbox automatically includes with downloads to PCs a second file optimized for playback on any Windows Media-compatible portable device.

-- For downloads to a PC, Unbox uses progressive download, eliminating the need to wait for the entire video to download before watching. This means the typical cable broadband customer can start watching any Unbox TV show or movie within five minutes of ordering.

-- Amazon Unbox customers can download episodes of their favorite television shows that aired as recently as last night or favorites from decades past.

About Amazon.com

Amazon.com, Inc., (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as health and personal care, jewelry and watches, gourmet food, sports and outdoors, apparel and accessories, books, music, DVDs, electronics and office, toys and baby, and home and garden.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, and www.joyo.com.

As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Amazon Forward-Looking Statement

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from management’s expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new products, services and technologies, potential fluctuations in operating results, international expansion, outcomes of legal proceedings and claims, fulfillment center optimization, seasonality, commercial agreements, acquisitions and strategic transactions, foreign exchange rates, system interruption, significant amount of indebtedness, inventory, government regulation and taxation, payments and fraud. More information about factors that potentially could affect Amazon.com’s financial results is included in Amazon.com’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006, and all subsequent filings.

About The NHL

The National Hockey League, founded in 1917, is the second-oldest of the four major professional team sports leagues in North America. Today, the NHL consists of 30 Member Clubs, each reflecting the League’s international makeup, with players from more than 20 countries represented on team rosters. According to a Simmons Market Research study, NHL fans are educated, tech-savvy and the youngest of all of the fans of any other professional sport. The NHL entertains more than 100 million fans each season in-arena and through its partners in national television (VERSUS, NBC, TSN, CBC, RDS, RIS, NASN, NHL Network and HDNet) and radio (Westwood One, Sirius and XM Radio). Through the NHL Foundation, the League’s charitable arm, the NHL raises money and awareness for Hockey Fights Cancer, Hockey’s All-Star Kids and NHL Diversity, and supports the charitable efforts of all NHL players. For more information on the NHL, log on to NHL.com.

NHL is a registered trademark and the NHL Shield is a trademark of the National Hockey League. All Rights Reserved.