The Lancia Ypsilon HF and HF Line debut with an unmistakable trumpeting soundtrack

• Now airing, the new TV commercial is dedicated to the imminent debut of the 280-hp Ypsilon HF and the preorder of the new Ypsilon HF Line—two distinct yet complementary expressions of the brand’s sporty DNA.
• Featuring evocative settings and subtle allusions, the ad’s entertaining storyline follows a red elephant—the historic symbol of the HF badge—as it leads the two vehicles through a modern city.
• The iconic HF badge with the little elephant—a symbol of good luck—gets a contemporary makeover and is poised to write a new chapter in Lancia’s legendary history.

From June 16^th to 25^th, a new TV commercial will air in Italy dedicated to the new 280-hp Ypsilon HF and Ypsilon HF Line—two pure expressions of the brand’s sporty DNA and important strategic steps in its evolution. In fact, the date is drawing near for the arrival of the Ypsilon HF—the high-performance road model—and preorder of the Ypsilon HF Line, which brings the HF language to more affordable powertrains while preserving its unmistakable style and badge. The ad campaign, available at the following LINK,  is set to launch across TV, print, and radio, as well as on the brand’s social and digital channels.

Created by the 777 communication agency—founded by Armando Testa and Herezie—the captivating video showcases the different personalities of the two new Lancia vehicles, highlighting the performance of the 280-hp Ypsilon HF and the eclectic style of the Ypsilon HF Line. Moreover, the soundtrack punctuates the storyline and performance of the two cars as they make their way through a modern city, building toward a visual and audio crescendo. The sound mix blends the distant echo of a trumpeting elephant to rhythmic drumming—a nod to an animal which has always been a part of the brand’s history. Together with the HF letters, the same symbol appears on the bodies and the interiors of the two Ypsilons, recurring throughout the commercial before finally emerging in the sky in the shapes of the clouds. The commercial ends on a powerful and meaningful note, with the figure floating above the two cars.

Somewhere between fact and legend, it’s said that as early as 1953, the little elephant was chosen as a lucky charm by Gianni Lancia—son of Vincenzo Lancia and CEO of the carmaker from 1949 to 1955. The meaning stems from the idea that, once they start running, elephants become unstoppable. Initially depicted in blue and then in red, the symbol of the galloping pachyderm appears to originate from Eastern mythology, where it represents good luck and victory, provided its trunk is extended forward. Moreover, the historic logo chosen for the HF Squadra Corse Lancia—founded in 1963 by Cesare Fiorio—features uppercase white “HF” letters on a black background, with four red elephants running across them, and “SQUADRA CORSE” written in white uppercase letters on a red background below.

Today, the new 280-hp Ypsilon HF and Ypsilon HF Line sport the new HF logo—a contemporary and forward-looking take on the historic emblem. Symbols of Lancia’s heritage, the badge’s core elements—the HF acronym and the iconic elephant—have been simplified in both line and form, creating a new balance that conveys innovation, premiumness, and the Italian spirit, with a touch of eclecticism, all while respecting the unmistakable geometries of the Lancia brand. In particular, the colors come from the official logo of the 1966 Fulvia Coupé, while the slant of the letters is inspired by the Lancia Delta logo from the 1990s to express speed and radicality.

With the new Ypsilon HF and Ypsilon HF Line, Lancia is ushering in a new chapter in its history—one that draws strength from both innovation and memory. Though they serve different missions, both vehicles share the same spirit and determination embodied by the red elephant. In the video, it leads us through an evocative cityscape set to tribal rhythms, until it finally takes shapes in the sky, becoming a powerful, quasi-mythological image. Because when the red elephant takes off once again, a legend is reborn—and nothing can stop it.

CREDITS:
Advertising Agency: 777
Executive Creative Director: Andrea Stillacci
Creative Director: Raffaele Balducci
Art Director: Alessio Caminiti; Federico Albanese, Davide Cortese
Copywriter: Marta Foli
Graphic Motion Design: Thomas Marino
Account Team: Marco Evola
Production Company: BUDDY Film
Executive Producers: Alessio Gramazio
Director: Di - Al 
DOP: Diego Indraccolo
Senior Producer: Elena Marabelli
Costume Designer: Miriam Mora
Set Designer: //
Film Editor: Matteo Motzo
Post Production Video:  Band
Post Production Audio: Disc To Disc

Music:
Title: Trumpeting
Composer: Eraldo Bernocchi, Lorenzo Esposito Fornasari
Publisher: Antiphona 
Master: property of Bernocchi, Fornasari

Simona Magnarelli: +39 366 6729414
simona.magnarelli@stellantis.comsimona.magnarelli@stellantis.com 

Lancia
With 118 years of history, Lancia represents timeless Italian Elegance, a brand that made people around the globe dream, thanks to its iconic vehicles: the elegant Flaminia and Aurelia B24 Spider, the high-performance Delta, Stratos and 037, the eclectic Fulvia, the Beta HPE and many others.

Lancia embarked on its Renaissance with the launch of the New Lancia Ypsilon and with a 10-year strategic plan that is moving ahead in leaps and bounds.

Innovation and timeless design have always been the founding principles for the brand. And now sustainability, customer centricity and social responsibility have also become essential, because Lancia is determined to look to the future with great commitment and ambition.

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