Game-changing refreshment: raising the bar with sporting successes

At CCEP, we pride ourselves on the huge range of local customers we serve across our 31 markets. Music venue? Coffee shop? You name it, we create value for customers across a huge range of industries.

We make move and sell the world’s most loved drinks, refreshing over 600 million local consumers. And these customer partnerships are the backbone of our local presence.

As soon as the opening whistle of 2025 blew, we dived straight into some great customer wins in the sports industry. With more to be revealed soon, hear from some of our local teams below on some recent successes:

France - French Football Federation

Along with our partners at The Coca-Cola Company in France, we have extended our partnership with the French Football Federation until 2028. It’s a partnership that goes back almost 30 years, and demonstrates our commitment to French football, at all levels. We will build on this partnership to encourage fans to support both the women’s and men’s teams, as well as the 12,000 amateur clubs across France. 

So how will we do this? We’ll set up exciting activations during key events, to offer consumers the opportunity to enjoy new and exclusive experiences (think match tickets, access to watch the teams practice, and seats in the presidential stand). 

Fans will also be treated to dedicated displays across the stadiums, including the world famous Stade de France. Allez les Bleus! - Francois Gay-Bellile, General Manager, CCEP France

Now passing the ball over to the Netherlands, where from July 2025, we will be the new official partner of Dutch football giants, Feyenoord Rotterdam, and their stadium, De Kuip.

We’re all about collaborating with customers, particularly those who share our values. This deal represents an important partnership between two iconic brands that are deeply rooted in Rotterdam. And with a shared mission: to enhance the supporter experience and take a step towards a more sustainable stadium.

We’ll be refreshing football fans with a wide range of our great drinks. Plus, the stadium will receive a visible “Coca-Cola” upgrade with lots of engaging branding, and sustainable cooling technology. - Peter Ringelberg, Senior Manager, National and Key Accounts, CCEP Netherlands

And finally we come to Norway, where we’ve kicked off another partnership with Vålerenga Fotball Elite, the largest football club in Oslo and one of the most influential clubs in Norway. 

And this football season, we’ve gone even further and introduced a new partnership with El Camino, a popular restaurant chain serving Mexican food in Norway. Select fans will be able to enjoy tacos, accompanied by their favourite Coca-Cola product, in a special Coca-Cola branded lounge in the stadium.

We’ll be refreshing football fans with a range of CCEP products at the Intility Arena, all made with pride at the local Coca-Cola factory in Lørenskog, just over 10km away. - Jonas Olsson, Head of Sponsorships, CCEP Norway