Fragmented $2.4 Billion U.S. Meditation Market Shifts To More Virtual Services

New Report Investigates Apps, Meditation Centers and Yoga Studios

Tampa – WEBWIRE – Monday, June 16, 2025

New Marketdata Report

More Americans are choosing meditation to cope with stress."

June 16, 2025: Marketdata LLC, a leading independent market research publisher since 1979, has released a new study, an 84-page report entitled: The U.S. Meditation Market. The study traces the market from 2015-2028 Forecast, examining these programs and products: Meditation Centers, Yoga Studios, Retreats, Books, Smartphone Apps, Websites, Online Courses, and Employer programs. This is a little-researched, but growth niche market.

According to Research Director, John LaRosa: “Meditation has become more mainstream in America , with interest soaring during the pandemic for apps like Calm and Headspace. Meditators are returning to in-person courses at non-profit meditation centers, but virtual courses are now more prevalent.”

Major Findings:

* Market Value… The U.S. meditation market was estimated to be valued at $2.4 billion as of 2024, forecast to grow to $2.8 billion by 2028.

* Demographics… An estimated 36 million U.S. adults now meditate. The typical meditator is a middle-aged female, highly educated, non-Hispanic White, residing in the Western U.S. Consumers today meditate for stress management and mental health, less so for spiritual enlightenment.

* Non-profits: There are an estimated 990 meditation studios or centers in the U.S., mostly non-profit organizations. They have average yearly revenues of $250,000 and generated $247 million in revenues in 2024. They are returning to normal operations, but are incorporating more virtual courses.

* The yoga connection: An estimated 25% of the nation’s 12,400 yoga studios also offer meditation classes, and are estimated to generate $112 million in revenues from them.

* Non-profit meditation centers are obtaining less funding from donors, due to the economy.

* Competition: Marketdata finds that 312 of the U.S. meditation centers are operated by three non-profit organizations: Kadampa Centers, Transcendental Meditation ™, and Shambhala Centers. Very few for-profit meditation centers exist, and the market is ripe for investment.

* Meditation books, CDs, DVDs, and magazines constitute a $112 million segment of the market.

* Apps: There are at least 2,500 mediation smartphone apps now on the market. Meditation apps, websites and online courses generate an estimated $517 million per year. Leading apps are: Insight Timer, Calm, and Headspace.

* Demand: Marketdata estimates that the average meditator spends $286-480 per year on meditation classes, books, apps, online courses and supplies, while the typical yoga user spends $500-1,000. An estimated 12% of the 36 million meditators use a class offered by a meditation center, yoga studio, or a practitioner – 4.4 million people.

“In the past, the only options were to take a costly meditation course for $1,400 over four days, or to go to a Buddhist temple for two hours at a time. That has changed, as virtual courses and apps have made access easier and less costly.”, according to John LaRosa., Research Director.

About The Study

The U.S. Meditation Market, published in June, 2025, is an independent “off-the-shelf” market research study. The study is 84 pages in length, with 16 guru and competitor company profiles. Purchase Price: $995. A 20-page Overview Summary is available for $99. A free Table of Contents is available by email or at www.marketdataenterprises.com. Contact: Marketdata LLC, 7210 Wareham Drive, Tampa, FL 33647, (813) 971-8080. John LaRosa is available for interviews and presentations.

About Marketdata LLC

Marketdata LLC is a 46-year old market research and marketing consulting firm that specializes in tracking service and healthcare sectors. Off-the-shelf, multi-client reports are published for a wide variety of markets and industries. The company also performs business coaching and custom research projects.