ENHYPEN and Spotify Unleash ‘DESIRE’ With Immersive Pop-up Experiences in Seoul, Tokyo, and Jakarta

Spotify and ENHYPEN are inviting fans to step inside the world of DESIRE : UNLEASH with MAISON ENHYPEN—a multisensory pop-up experience celebrating the K-Pop group’s sixth mini album. From Seoul to Tokyo and soon Jakarta, ENGENEs can envelop themselves in the album’s core themes: passion, romance, and transformation.

Within MAISON ENHYPEN, fans will find thoughtfully designed interactive zones inspired by tracks from DESIRE : UNLEASH, offering a chance to experience the energy and emotion of the music firsthand.

The pop-up also features displays of ENHYPEN’s festival performance outfits and props, hidden Easter eggs revealing glimpses of each member’s personal Spotify playlists, and exclusive merchandise—including postcards with handwritten messages from the members.

Members JUNGWON, HEESEUNG, JAY, JAKE, SUNGHOON, SUNOO, and NI-KI recently stopped by the Seoul pop-up to experience MAISON ENHYPEN for themselves and host a special press conference. During the event, the group shared insights into their new mini album and how they’re bringing fans into their creative world through the MAISON ENHYPEN experience.

“Our lead single ‘Bad Desire (With or Without You)’ expresses an overpowering desire to turn you into a vampire,” explained SUNOO. “It’s a pop song with a sleek, chic mood. One of the key lines is, ‘A heaven without you must be like hell, but hell where I embrace you must be like heaven.’ Beyond the paradoxical lyrics, the song also reflects our own emotions, our desire to stay connected with ENGENEs.”

Added member HEESEUNG: “We’ve been collaborating with Spotify on a variety of projects. So it’s such an honor and joy to be working with Spotify again for MAISON ENHYPEN in celebration of the release of DESIRE : UNLEASH. I hope many ENGENES enjoy the event!”

Spotify and ENHYPEN are inviting fans to step inside the world of DESIRE : UNLEASH with MAISON ENHYPEN—a multisensory pop-up experience celebrating the K-Pop group’s sixth mini album. From Seoul to Tokyo and soon Jakarta, ENGENEs can envelop themselves in the album’s core themes: passion, romance, and transformation.

Within MAISON ENHYPEN, fans will find thoughtfully designed interactive zones inspired by tracks from DESIRE : UNLEASH, offering a chance to experience the energy and emotion of the music firsthand.

The pop-up also features displays of ENHYPEN’s festival performance outfits and props, hidden Easter eggs revealing glimpses of each member’s personal Spotify playlists, and exclusive merchandise—including postcards with handwritten messages from the members.

Members JUNGWON, HEESEUNG, JAY, JAKE, SUNGHOON, SUNOO, and NI-KI recently stopped by the Seoul pop-up to experience MAISON ENHYPEN for themselves and host a special press conference. During the event, the group shared insights into their new mini album and how they’re bringing fans into their creative world through the MAISON ENHYPEN experience.

“Our lead single ‘Bad Desire (With or Without You)’ expresses an overpowering desire to turn you into a vampire,” explained SUNOO. “It’s a pop song with a sleek, chic mood. One of the key lines is, ‘A heaven without you must be like hell, but hell where I embrace you must be like heaven.’ Beyond the paradoxical lyrics, the song also reflects our own emotions, our desire to stay connected with ENGENEs.”

Added member HEESEUNG: “We’ve been collaborating with Spotify on a variety of projects. So it’s such an honor and joy to be working with Spotify again for MAISON ENHYPEN in celebration of the release of DESIRE : UNLEASH. I hope many ENGENES enjoy the event!”