Fruitist Named to 2025 CNBC Disruptor 50 List, Joining the Ranks of the World’s Most Transformational Companies

Fruitist, the global superfruit brand inspiring the world to snack healthier, has been named to the 2025 CNBC Disruptor 50 list. The annual list honors the most innovative private companies transforming industries, with past winners including OpenAI, SpaceX, Airbnb, Uber, and more.

Fruitist has achieved over $1 billion in lifetime sales, with momentum led by its flagship Fruitist Jumbo Blueberries and a growing portfolio that now includes premium blackberries, raspberries, and cherries. Known for their bold flavor, crunch, and size, Fruitist’s Jumbo Blueberries have been a key driver of the brand’s success, solidifying their place as the cornerstone of Fruitist’s growth.

Fruitist’s momentum is fueled by explosive consumer demand and rapid retail expansion. Its products are now in 12,500+ stores across North America, including Costco, Trader Joe’s, Whole Foods, Sprouts, Publix, and Walmart.

Produced across optimal microclimates globally in Peru, the United States, Morocco, Mexico, China, and other locations, Fruitist cultivates its fruits to ensure quality with consistency at scale.

With its disruptive business model leveraging its “unlocks” of the value chain, Fruitist has eliminated the unpredictability that leads to “berry roulette,” where some berries are great while others are mushy, underripe, or bland. The result is a reliable, feel-good snacking experience consumers can count on every time.

“There is a universal belief that what’s healthy cannot be tasty and what’s tasty cannot be healthy. We had a different view of that,” said Steve Magami, CEO of Fruitist. “We’ve worked hard to bring an inspiring eating experience to the produce aisle. We took a different approach with a clear mission to make healthy snacking genuinely enjoyable.”

Fruitist’s recognition on the CNBC Disruptor 50 list reflects rising consumer demand for fresh, nutrient-dense snacks that deliver both flavor and function. As consumers increasingly prioritize wellness, Fruitist continues to meet the moment by offering naturally snackable superfruits that fit seamlessly into modern lifestyles.

The full list of winners can be found at www.cnbc.com/disruptors

About Fruitist
Fruitist is a premium fruit brand setting a new standard for healthy snacking. Formerly known as Agrovision (founded in 2012) - where Fruitist began as its flagship consumer brand - the company delivers bold flavor, satisfying crunch, real nutrition, and feel-good indulgence in every bite. Fruitist is backed by top-tier investors, and global marketing is led by a recently built seasoned CPG team with world-class experience from Nestlé, P&G, The Wonderful Company, and more.

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Maggie Philbin

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