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Grab Your Straw Hats: The LEGO Group and Netflix Reveal a Treasure Trove of ONE PIECE Sets!

All-new sets inspired by the popular Netflix live action series launch August 1st; pre-order on LEGO.com now.


BILLUND, DENMARK – WEBWIRE

Today, the LEGO Group together with Netflix and Tomorrow Studios, set sail for new adventures as they unveil the first full line up of highly anticipated LEGO® ONE PIECE products. Based on the live-action show produced by Netflix and Tomorrow Studios, and ahead of the epic return of ONE PIECE Season 2, these new sets bring iconic scenes from Netflix’s ONE PIECE Season 1 to life in LEGO® brick form for the very first time, allowing fans to build their own ONE PIECE adventures and unite the Straw Hat Pirates.

Based on Eiichiro Oda’s legendary and beloved manga series, the first season of ONE PIECE sailed into Netflix’s Global Top 10 Shows where it spent eight weeks uniting fans of all ages in celebration of the Straw Hat’s voyage of hope and boundless spirit of adventure.

The collaboration between the LEGO Group, Netflix and Tomorrow Studios invites ONE PIECE fans from around the world to follow the action and embark on their own grand adventures with multiple new LEGO sets, inspired by some of the most iconic scenes straight out of the East Blue.

All sets will include one or more of eight collectable “Wanted” posters featuring some of the series’ most notorious pirates. Fans won’t have to wait too long to take their adventures out to open seas, with all sets available on the 1st of August 2025 and pre-orders starting today.

Hoist the Jolly Roger and lift the anchor! The Straw Hat Pirates’ iconic ship is brought to life with the LEGO® ONE PIECE The Going Merry Pirate Ship set. Fans aged 10 and up can act out their favourite scenes from the series, with the full Straw Hat Pirate crew, as seen in Netflix’s ONE PIECE, in Minifigure form.

This captivating set features over 1,376 pieces, bringing the ship’s detailed deck and interior to life, with a large, printed sail featuring the iconic Jolly Roger skull, to sail the crew out to unchartered waters, as they embark on their search for the famed One Piece treasure. This set includes four collectable “Wanted” posters.

A set worthy of an iconic battle: the LEGO® ONE PIECE Battle at Arlong Park set offers fans a feature-packed play experience. The 926 piece set, enables anime fans aged 9 and up to recreate the iconic showdown between the Straw Hat Pirates and their rivals, with elaborate details such as a collapsing Arlong Park pagoda.

The set comes with Minifigures of Monkey D. Luffy, Nami, Usopp, Arlong and Chu and young fans will love fun features like the shooting gallery for target practice, three “Wanted” posters and the forest, in which Usopp fights the villain, Chu.

Sure to make even the swarthiest pirate smile! The LEGO® ONE PIECE Buggy the Clown’s Circus Tent set is perfect for builders aged 8 and up with its pirate worthy weapons and accessories, and as the buildable tent can be flipped around to create a larger play area.

The devious clown villain’s lair includes three circus contraptions from which the heroes must escape: a water tank, spinning vertical table, and a hanging cage and is customizable with two “Wanted” posters so young fans can create their own ONE PIECE world. The set features Buggy the Clown, Monkey D. Luffy, Nami and Zoro in their Minifigure form.

Every adventure needs a start. Every hero needs an inspiration. The LEGO® ONE PIECE Windmill Village Hut set lets fans aged 8 and up re-enact the iconic scene in which Monkey D. Luffy sneaks a bite from Shanks’ hidden Gum Gum Fruit.

The 299-piece set showcases a young Monkey D. Luffy, Shanks and Makino, all in Minifigure form for the first time. With a detachable roof, the beachside store has a fun-filled interior with plenty of accessories to role play running the store and entertaining customers. Fans will be able to find one collectable “Wanted” poster.

Let’s eat!! Adult fans of ONE PIECE can grab a seat at the LEGO® ONE PIECE The Baratie Floating Restaurant and fuel up before the next adventure. The 3,402-piece set offers plenty of intricate details and easter eggs for fans to find, including five collectable “Wanted” posters.

The pier in front of the fish-shaped sea-born restaurant allows builders to dock the Going Merry and recreate Zoro and Mihawk’s tense sword battle, with unique play functions. The iconic restaurant includes 10 of characters in Minifigure form, including the Straw Hat Pirates, Zeff, Vice Admiral Garp, Helmeppo, Koby and Dracule Mihawk.

Bringing the Straw Hat Pirates in LEGO brick form to fans worldwide has been a dream assignment”, said Yi-Chien Cheng, Associate Design Lead on LEGO ONE PIECE. “I have always been a big fan of the story of ONE PIECE and it was so exciting to work with the team on building all the details from some of our favourite locations and scenes in the live-action Netflix show in brick form. I cannot wait for fans of both the LEGO Group and ONE PIECE to get their hands on these sets and start charting their own courses into the Grand Line.

[p"It’s an incredible opportunity for Netflix and the LEGO Group to deliver something so meaningful and authentic to ONE PIECE fans around the world[/i" said Josh Simon, Vice President of Consumer Products and Experiences at Netflix. "[i]The overwhelming feedback received from when we first teased the line was phenomenal. It was clear that this was a collection the fans have been wanting for a very long time. We’re thrilled to bring fan favorite moments from both the franchise and the Netflix series in this collection and deliver a grand adventure for Straw Hat fans around the world.[/i"[/p]

To complement the new collection of LEGO ONE PIECE sets, the LEGO BrickHeadz™ Monkey D. Luffy Figure and LEGO BrickHeadz™ Buggy the Clown Figure will also be available exclusively in LEGO Retail stores and on www.LEGO.com, for fans to build and enjoy. These sets celebrate some of the series’ most popular characters in their most recognizable forms, making them ideal for display.

In-store activities, Pre-Orders and Gift with Purchase Details
To celebrate the launch, shoppers are invited to visit our LEGO Stores for the full LEGO ONE PIECE experience from 1st August. Dates and timings vary per region, to find out more, visit LEGO.com/Stores:

[i]LEGO ONE PIECE Gum Gum Fruit Make & Take:

  • EMEA: 1st – 3rd August
  • AMS: 3rd – 9th August
  • China: 1st – 31th August

Collect a LEGO ONE PIECE passport stamp:

  • EMEA: 1st - 10th August
  • AMS: 1st - 10th August
  • China: 1st – 31th August

Collect a LEGO ONE PIECE Straw Hat Headband While stocks last:*

  • EMEA: from 1st August
  • AMS: from 1st August
  • China: 1st – 31th August

LEGO ONE PIECE Minifigure Factory:

  • Online for US/ CA: from 5th June
  • EMEA: from 1st August
  • AMS: from 1st August
  • China: from 1st August

Pre-order today to secure your sets and redeem a LEGO ONE PIECE Series poster as a LEGO Insider reward* when purchasing a LEGO ONE PIECE set. LEGO Insiders* may also download five LEGO ONE PIECE posters using LEGO Insider points (20x points) from 1st August.*

The new LEGO ONE PIECE sets will be available for pre-order starting today, via www.LEGO.com/one-piece and in LEGO stores worldwide starting August 1st, 2025.

For more information, please contact: media@LEGO.com.

*LEGO Insiders membership required.

Product Details
LEGO® ONE PIECE Windmill Village Hut

  • Age: 8+
  • Price: 29,99€ / 29,99$ / 24,99£
  • Pieces: 299
  • Product No.: 75636
  • Dimensions: Measures over 5 in. (13 cm) high, 7.5 in. (19 cm) wide and 7.5 in. (19 cm) deep
  • Available: 1st August 2025
  • Pre-order: 5th June 2025

LEGO® ONE PIECE Buggy the Clown’s Circus Tent

  • Age: 8+
  • Price: 49,99€ / 54,99$ / 44,99£
  • Pieces: 573
  • Product No.: 75637
  • Dimensions: Measures over 6.5 in. (16 cm) high, 6 in. (15 cm) wide and 5.5 in. (14 cm) deep
  • Available: 1st August 2025
  • Pre-order: 5th June 2025

LEGO® ONE PIECE Battle at Arlong Park

  • Age: 9+
  • Price: 79,99€ / 79,99$ / 74,99£
  • Pieces: 926
  • Product No.: 75638
  • Dimensions: Measures over 11 in. (29 cm) high, 6 in. (16 cm) wide and 4 in. (10 cm) deep
  • Available: 1st August 2025
  • Pre-order: 5th June 2025

LEGO® ONE PIECE The Going Merry Pirate Ship

  • Age: 10+
  • Price: 129,99€ / 139,99$ / 119,99£
  • Pieces: 1,376
  • Product No.: 75639
  • Dimensions: Measures over 13.5 in. (34 cm) high, 15.5 in. (39 cm) long and 8 in. (20 cm) wide
  • Available: 1st August 2025
  • Pre-order: 5th June 2025

LEGO® ONE PIECE The Baratie Floating Restaurant

  • Age: 18+
  • Price: 299,99€ / 329,99$ / 269,99 £
  • Pieces: 3,402
  • Product No.: 75640
  • Dimensions: Measures over 14 in. (35 cm) high, 21.5 in. (54 cm) wide and 10.5 in. (27 cm) deep
  • Available: 1st August 2025
  • Pre-order: 5th June 2025

LEGO® BrickHeadz Monkey D. Luffy Figure

  • Age: 10+
  • Price: 9,99€ / 9,99$ / 9,99 £
  • Pieces: 136
  • Product No.: 40799
  • Dimensions: Measures over 3 in. (9 cm) tall
  • Available: 1st August 2025
  • Pre-order: 5th June 2025

LEGO® BrickHeadz Buggy the Clown Figure

  • Age: 10+
  • Price: 9,99€ / 9,99$ /9,99 £
  • Pieces: 176
  • Product No.: 40800
  • Dimensions: Measures over 3 in. (9 cm) tall
  • Available: 1st August 2025
  • Pre-order: 5th June 2025

About the LEGO Group
The LEGO Group’s mission is to inspire and develop the builders of tomorrow through the power of play. The LEGO System in Play, with its foundation in LEGO bricks, allows children and fans to build and rebuild anything they can imagine.

The LEGO Group was founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name derived from the two Danish words LEg GOdt, which mean “Play Well”. Today, the LEGO Group remains a family-owned company headquartered in Billund. However, its products are now sold in more than 130 countries worldwide.

For more news from the LEGO Group, information about our financial performance and responsibility engagement, please visit www.LEGO.com/aboutus.

About ONE PIECE
Based on Japan’s highest-selling manga series in history by Eiichiro Oda and published as part of Weekly Shōnen Jump, ONE PIECE is a legendary high-seas adventure unlike any other. Monkey D. Luffy is a young adventurer who has longed for a life of freedom since he can remember. Luffy sets off from his small village on a perilous journey to find the legendary fabled treasure, ONE PIECE, to become King of the Pirates! But in order to find the ultimate prize, Luffy will need to assemble the crew he’s always wanted before finding a ship to sail, searching every inch of the vast seas, outpacing the Marines, and outwitting dangerous rivals at every turn.

ONE PIECE is a live action pirate adventure created in partnership with Shueisha and produced by Tomorrow Studios (an ITV Studios partner) and Netflix.

Co-Showrunners / Writers / Executive Producers: Matt Owens & Joe Tracz

Executive Producers: Eiichiro Oda, Marty Adelstein and Becky Clements through Tomorrow Studios, Tetsu Fujimura, Chris Symes and Steven Maeda

For more info:
Visit netflix.com/onepiece
Follow ONE PIECE on Twitter, Instagram, Tik Tok and Facebook


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