Mattel and IDW Publishing to Launch “Street Sharks” Comic Series This September

Your local comic shop is about to get a little more jawsome. Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and the award-winning company IDW Publishing, today announced the launch of Street Sharks comic books, marking the first new release in over 20 years and introducing the beloved ’90s characters to a whole new generation. This series builds upon the partnership between Mattel and IDW Publishing.

Debuting September 2025 with STREET SHARKS #1 (of five issues), the series follows the action-packed adventures of the four Bolton brothers – half-shark, half-human heroes and crime fighters. Since its debut in 1994, the Street Sharks franchise has also inspired a popular Mattel action figure line.

Writer Stephanie Williams (Nubia and the Amazons) and artist Ariel Medel (TMNT vs Street Fighter) bring Street Sharks to the page. Based on the classic animated series, the upcoming comics will thrill readers as the Sharks protect Fission City from a range of gene-slammed threats, including super-strong and monstrous lobsters and squids, and diabolical mad scientists that transform into vicious piranha monsters. The comic will deliver on everything fans loved from the hit show and the tone of its era, from the Sharks riding cool motorcycles to eating a lot of burgers and metal while swimming through the city’s concrete to take down the bad guys.

“Celebrating over 30 years of the animated series, Street Sharks has become a cult-favorite and fans have been chomping at the bit to see more of the crime-fighting brothers Ripster, Jab, Streex, and Big Slammu,” said Ryan Ferguson, Global Head of Publishing at Mattel. “We are thrilled to continue the legacy of this franchise and dive deeper into the waters with IDW to extend the world of Street Sharks through new comic books.”

David Jonas, CEO of IDW Media Holdings, is honored to work with Mattel and have IDW further expand the legacy of the fan-favorite group of mutants. “True partnerships are founded on truth, communication, and flexibility. We are pleased that in the spirit of win-win partnership, IDW and Mattel have crystallized our focus to properties IDW is uniquely positioned — creatively and organizationally — to produce, distribute, and ultimately to delight fans of these iconic franchises.”

”It is so exciting to introduce a new generation of fans to the Street Sharks,” commented series editor Nicolas Niño. “The Sharks epitomize ’90s adolescent X-treme sensibilities and that makes them translate so naturally to comics. Stephanie and Ariel are putting together a series that serves a beautiful love letter to the original cartoon that old fans and new are sure to adore”

Visit a comic shop near you to pre-order STREET SHARKS #1 (of 5) and other comics from IDW, including MONSTER HIGH. To find a comic shop, check out comicshoplocator.com. 

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About IDW Publishing

IDW (NYSE AMERICAN: IDW) is a leading media company providing uniquely compelling stories and characters in various genres for global audiences across all entertainment platforms. The award-winning IDW Publishing and IDW Entertainment divisions holistically evaluate and acquire IP for franchise development across comics and graphic novels, television, theatrical, merchandise, and other entertainment platforms, in addition to bringing world-renowned storytelling to life with our creative partners.