Goodyear extends UltraGrip Ice 3 range to meet growing demand in Nordic markets

Goodyear is set to extend its UltraGrip Ice 3 range in 2025, reinforcing its position in the non-studded winter tire segment across the Nordic region. Throughout the year 44 new sizes will be introduced to the market, increasing the total offering to 106 SKUs. Of the new fitments, 54% (25 SKUs) represent entirely new size coverage within Goodyear’s winter range.  

The expanded UltraGrip Ice 3 range will increase the available fitments to cover wheel sizes from 15 to 22 inches, catering to a broad array of vehicles, including the latest SUVs and electric vehicles (EVs) such as the Volkswagen ID.7, Volvo EX90, and Audi Q6 and SQ6 e-tron. 

Together with an expansion of its UltraGrip Performance 3 line, this range extension will see Goodyear offer its most comprehensive range of winter tires to date, with many new sizes already available to customers. 

Goodyear UltraGrip Ice 3 is developed specifically for the unique requirements of Nordic winter conditions. It is suitable to fit the latest and most popular vehicles on the market, and features Ice Grip, Ice Handling+ and Snow Braking technologies to optimise its usability in harsh winter conditions. 

The tire features an adaptable compound which helps it to retain elasticity in extremely low temperatures. The compound therefore maintains an optimal stiffness at extremely low temperatures, and is 35% softer than its predecessor, UltraGrip Ice 2, at -30°C.¹ In addition, Ice Handling+ Technology increases the tire’s contact area by 20%, improving handling when used on heavier vehicles such as SUVs.² 

Sonia Leneveu, Director Marketing Consumer EMEA, Goodyear: “The Nordic region poses a unique challenge to tire manufacturers with some of the coldest and harshest driving conditions on the planet. Goodyear has made another step forward in expanding the available fitments of this Nordic-specific tire, and we are extremely proud to now be able to offer this outstanding non-studded tire to a much wider range of drivers and cars. Equipping premium winter tires, like Goodyear UltraGrip Ice 3, is the ideal way to enhance your driving experience on road trips this winter.”

(1) Internal test vs UltraGrip Ice 2 

(2) Internal test vs UltraGrip Ice SUV Gen-1 

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About The Goodyear Tire & Rubber Company

Goodyear is one of the world’s largest tire companies. It employs about 68,000 people and manufactures its products in 53 facilities in 20 countries around the world. Its two Innovation Centers in Akron, Ohio, and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.