SOREL Announces Partnership with Ocean Conservancy to Champion Bold Steps Toward a Cleaner Future

SOREL, premium footwear brand, announced a partnership with Ocean Conservancy. This leading nonprofit organization works to protect the world’s oceans and wildlife from some of today’s greatest environmental threats, including marine pollution and disappearing icecaps. The work of the Ocean Conservancy positively impacts both the places SOREL’s consumers cherish and the iconic symbol of the brand, the beloved polar bear.

This new partnership with Ocean Conservancy marks the next chapter in SOREL’s commitment to provide creatively styled and confidently equipped products for bold adventures and beautiful experiences. The core mission of Ocean Conservancy extends from the icy terrain of the Arctic to coastal ecosystems around the globe.

 “At SOREL, we believe that bold steps don’t stop at personal style or performance – they extend to how we show up for the world around us,” said SOREL President Cory Long. “Partnering with Ocean Conservancy allows us to take meaningful action toward protecting the places where adventure begins.”

“The ocean is under siege from plastic pollution and rising temperatures, and the only way to confront these urgent issues is through courageous, global action and strategic partnerships,” said Oscar Negroni, Vice President of Brand and Marketing. “Teaming up with SOREL, an organization committed to creating a better world for both present and future generations, is a natural synergy with our deep dedication to the ocean and all those who protect it. Together, we can make a real difference.”

Through this partnership, SOREL will support Ocean Conservancy’s mission to protect vulnerable coastal ecosystems. In addition to direct support, the collaboration will focus on raising awareness, hands-on engagement, and meaningful storytelling

Known for its distinctive blend of bold aesthetics, rich materials, and uncompromising performance, SOREL continues to collaborate with visionaries and explorers driving culture and shaping our world.

For more information about Ocean Conservancy, visit www.oceanconservancy.org. To learn more about SOREL and upcoming sustainability initiatives, follow along at www.sorel.com and on social @sorelfootwear.

About SOREL:

Born in a snowstorm in 1962, SOREL was created at the Kaufman rubber factory in Kitchener, Ontario to protect Canadians from frozen winter conditions. Using a still-signature combination of handmade rubber, wool, and full grain buff leather, Kaufman created the now-iconic Caribou boot. From taking the first steps on the North Pole to their adoption as the first snowboarding boots in the 80’s, the Caribou established SOREL as a brand to be trusted in any elements and on any adventure. The brand is now based in Portland, Oregon and has steadily expanded into a year-round supplier of premium footwear and accessories. Known for merging reliable performance with daring aesthetics, SOREL has earned a fiercely loyal following across a diverse landscape of marketplaces ranging from snow sports and streetwear to travel and luxury. The SOREL brand continues to push boundaries, collaborating with artists, explorers, and visionaries from arctic landscapes to Paris runways. All SOREL products are creatively designed and confidently equipped…for bold steps.

About Ocean Conservancy:

Ocean Conservancy is working to protect the ocean from today’s greatest global challenges. Together, we create evidence-based solutions for a healthy ocean and the wildlife and communities that depend on it. For more information, visit oceanconservancy.org, or follow us on Facebook, X (formerly Twitter) or Instagram.