Rakuten Bank Surpasses 17 Million Customer Accounts

Rakuten Bank, Ltd. announced that it has surpassed 17 million customer accounts^*1.

Since it started as a digital bank in 2001, Rakuten Bank has been committed to providing swift and convenient services to individual, corporate and sole proprietor business customers. The number of Rakuten Bank accounts has now surpassed 17 million, less than one year since hitting 16 million accounts in July 2024. Rakuten Bank customers proactively use multiple services after opening their accounts, such as bank transfers, and using their accounts to receive salaries and bonuses. As a result, the use of Rakuten Bank as customers’ main account is steadily expanding^*2. 

Rakuten Bank aims to provide customers with greater convenience and value not only through the bank’s services but also by strengthening collaborations with other Rakuten Group services. In addition to offering the convenience of easy accessibility 24 hours a day, 365 days a year^*3, the handy Rakuten Bank app serves as a one-stop shop for almost all of the bank’s services.

Rakuten Bank provides even more benefits and convenient services for customers, including awarding Rakuten Points for making money transfers and using their account to receive their salary and bonuses, and the Happy Program, a loyalty program that waives ATM fees up to seven times per month and bank transfer fees up to three times per month by linking the customer’s Rakuten ID with their Rakuten Bank account. Other services include Money Bridge, which offers preferential interest rates on ordinary deposits when users link their Rakuten Bank account with their Rakuten Securities account, the Rakuten Pay App, which allows customers to directly debit their Rakuten Bank account, and a payment feature on the Rakuten Pay app that awards users with Rakuten Points for making purchases through their Rakuten Bank account. 

Leveraging these strong synergies with the Rakuten Ecosystem, Rakuten Bank has continuously enhanced its services since surpassing 16 million accounts, such as expanding the number of organizations supporting direct debit payments. Additionally, starting in May 2024, Rakuten Bank began offering new digital experiences to a wide range of customers via smartphones and other platforms through JRE BANK, an internet banking service for JR East Group customers.

To address the growing need for solutions to fund retirement in Japan’s aging society, Rakuten Bank launched lump-sum payment reverse mortgage services in January 2021. Building on this past success, the bank extended its offerings in May 2025 to include a flexible reverse mortgage plan, providing customers with greater choice and control over their finances. 

These initiatives have been well-received by individual, corporate and sole proprietor business customers across a range of demographics, leading to the latest milestone of 17 million Rakuten Bank accounts. Going forward, Rakuten Bank will continue working to offer innovative and convenient products and services to customers. 

Notes
*1 Excludes closed accounts.
*2 Accounts used for account transfers or for receiving salary/bonus.
*3 Excludes maintenance periods.

About the Happy Program (Customer Loyalty Program)
The Happy Program is a customer loyalty program under Rakuten Bank. Entry is free and users are awarded Rakuten Points for signing up with the program and for each transaction. Accumulated points can be used to pay for bank transfer fees and debit card usage charges. Users enjoy benefits every time they move to a higher membership tier and are eligible for ATM fee waivers up to seven times per month and bank transfer fee waivers up to three times per month for money transfers to other banks.
For more information visit: https://www.rakuten-bank.co.jp/happyprogram/ (*Japanese page)

About Money Bridge
A preferential interest rate of 0.28% per annum (0.223% after tax)* is applied on ordinary deposit accounts for users who apply for Money Bridge. When there are insufficient funds for transactions on Rakuten Securities, funds are automatically deposited from the user’s Rakuten Bank account balance. In addition, funds in the securities account can be automatically deposited into the Rakuten Bank account during the evening after each business day. This “sweep” function saves users the trouble of transferring funds manually and allows them to enjoy preferential interest rates.

*There is a cap to the balance for which the preferential interest rate of 0.28% per annum (pretax) can be applied for registered Money Bridge users. For balances of 3 million yen and below in ordinary deposit accounts: 0.28% per annum (0.223% per annum after tax). For balances exceeding 3 million yen in ordinary deposit accounts: 0.22% per annum (0.175% per annum after tax)
*The interest rate on ordinary deposits is subject to change. The interest rate may change after deposits are made without prior notice due to financial conditions and other factors.
For further details, please refer to the following:
・Money Bridge: https://www.rakuten-bank.co.jp/assets/intermediation/moneybridge/(*Japanese page)
・Detailed product information: https://www.rakuten-bank.co.jp/assets/intermediation/risk/index.html#moneybridge (*Japanese page)

About the Rakuten Bank App
The Rakuten Bank app allows users to conduct almost all banking transactions, including opening an account, checking balances and transactions, as well as making bank transfers and depositing money in term deposits and foreign currency deposits, on their mobile phones.
For more information on transactions available on the Rakuten Bank app visit: https://www.rakuten-bank.co.jp/lp/app/ (*Japanese page)

*Please note that the information contained in press releases is current as of the date of release.