Polestar is exclusive car partner for inaugural London edition of SXSW

Polestar is the exclusive automotive partner for the inaugural edition of SXSW London, taking place between 2^nd and 7^th June.

Stretching over 25 venues in Shoreditch, the SXSW event will showcase some of the world’s best innovators in tech, screen, music and creativity.

Polestar will be exhibiting at the event with innovative activations, including filming the Polestar Performance Stage through the roof-mounted rearview camera on Polestar 4 and beaming it to the large screen behind the artists.

Positioned in Ely’s Yard, Polestar 4 will also be on display for visitors to explore the SUV coupé, which has removed the rear windscreen in favour of a digital rearview mirror, providing drivers with unparalleled breadth of vision and clarity to the rear. The Polestar Performance Stage features 10 music concerts (full schedule below), with emerging artists handpicked by SXSW and Polestar teams.

Polestar sponsors the Planet and Energy speaker track and will be hosting a keynote address by Sid Odedra, Polestar’s new Head of UI/UX on the topic of how a more human approach can bring back tech as a force for good. Sid joined Polestar in 2025 from Audi and has a PhD in robotics and experience across automotive, tech, fashion and entertainment. Polestar’s Sustainability Advocacy lead Ellen Broomé will also join the  “Cancelling Sustainability” panel, discussing climate scepticism. 

“We are delighted and proud to welcome Polestar as exclusive automotive partner, whose ambitions align perfectly with our mission to showcase future focused trends and to drive sustainability progress and innovation across industries. We’re also excited that Polestar will become the sponsor of the SXSW Planet & Energy conference track. This partnership is a great example of when two like-minded brands come together to curate and build something original and authentic. Hopefully this is the beginning of a longer collaboration”, says Sam O’Shaughnessy, Global Head of Partnerships at SXSW London.

“SXSW is one of the most culturally relevant platforms globally and we’re proud to be one of the founding partners for the first SXSW event in Europe, our home market. We’re especially excited over the Polestar Performance Stage which will feature a line-up of really cool artists”, says Michael Manske, Chief Marketing and Communications Officer at Polestar.

Polestar Performance Stage at Ely’s Yard line-up Monday 2 June-Saturday 7 June:

Monday:

• 12:00 – Wildes

• 14:00 – Steven Bamidele

Tuesday:

• 11:00 – Jasper Hodges

• 14:00 – Sunflower Thieves

Wednesday:

• 11:00 – Soaked

• 14:00 – Yasmin Samray

Thursday:

• 12:00 – Zeus with no face 

• 14:00 – Summer Son

Saturday:

• 12:30 – Ankit Shrestha

• 14:00 – Zuko Rosemeid

About Polestar

Polestar (Nasdaq: PSNY) is the Swedish electric performance car brand with a focus on uncompromised design and innovation, and the ambition to accelerate the change towards a sustainable future. Headquartered in Gothenburg, Sweden, its cars are available in 27 markets globally across North America, Europe and Asia Pacific.

Polestar has three models in its line-up: Polestar 2, Polestar 3, and Polestar 4. Planned models include the Polestar 5 four-door GT (to be introduced in 2025), the Polestar 6 roadster and the Polestar 7 compact SUV. With its vehicles currently manufactured on two continents, North America and Asia, Polestar plans to diversify its manufacturing footprint further, with production of Polestar 7 planned in Europe.

Polestar has an unwavering commitment to sustainability and has set an ambitious roadmap to reach its climate targets: halve greenhouse gas emissions by 2030 per-vehicle-sold and become climate-neutral across its value chain by 2040. Polestar’s comprehensive sustainability strategy covers the four areas of Climate, Transparency, Circularity, and Inclusion.

Forward-Looking Statements

This press release contains statements that are not historical facts, but rather forward-looking statements within the meaning of Private Securities Litigation Reform Act of 1995. Such forward-looking statements include those that address activities, events or developments that Polestar or its management believes or anticipates may occur in the future. All forward-looking statements are based upon, as applicable, our current expectations, various assumptions and data available from third parties. Our expectations and assumptions are expressed in good faith and we believe there is a reasonable basis for them. However, there can be no assurance that such forward-looking statements will materialize or prove to be correct as forward-looking statements are inherently subject to known and unknown risks, uncertainties and other factors which may cause actual future results, performance or achievements to differ materially from the future results, performance or achievements expressed in or implied by such forward-looking statements. Numerous risks, uncertainties and other factors may cause actual results to differ materially from those set out in the forward-looking statements, including those risks and uncertainties set forth in the sections entitled “Risk Factors” and “Cautionary Note Regarding Forward-Looking Statements” in Polestar’s Form 20-F, and other documents filed, or to be filed, with the U.S. Securities and Exchange Commission by Polestar. For any forward-looking statements contained in this or any other document, we claim the protection of the safe harbor for forward-looking statements contained in the Private Securities Litigation Reform Act of 1995, and we assume no obligation to update publicly or revise any such statements in light of new information or future events, except as required by law.