AirAsia Rises to Top 24 Global Airline Brands, Ranked 7th Among Malaysia’s Most Valuable Brands

AirAsia has once again proven its strength as a global brand, ranking as the 24th most valuable airline brand worldwide and 7th most valuable brand in Malaysia in the latest Brand Finance Malaysia 100 2025 report.

With a 66% surge in brand value to USD1.93 billion, AirAsia continues its remarkable rebound, driven by strong passenger demand, strategic route expansion to China and Central Asia, and increased flight frequencies on high-demand routes. This outstanding growth cements AirAsia’s status as the leading low-cost airline brand in the region and a key contributor to Malaysia’s brand value on the world stage.

Tony Fernandes, CEO of Capital A Berhad said, “I’m very proud of the results. This recognition reaffirms the resilience and relevance of the AirAsia brand. To be ranked 7th among Malaysia’s most valuable brands and 24th globally among airlines is a testament to the hard work of our Allstars and our relentless focus on making travel accessible, affordable, and enjoyable for everyone.”

According to Brand Finance, Malaysia’s top 100 brands collectively grew 16% in 2025, with the airlines sector posting a remarkable 85% increase in brand value across the board. AirAsia’s performance stood out for its agility in responding to post-pandemic travel trends and capturing renewed market momentum.

AirAsia’s brand strength is supported by high customer advocacy and regional brand affinity, maintaining an AAA- rating and ranking among the top 10 strongest Malaysian brands.

As AirAsia continues to grow beyond aviation with its ecosystem of travel, logistics, fintech and digital businesses under Capital A, the brand remains focused on delivering value, innovation and connectivity across ASEAN and beyond.