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Mochila Partners with Twistage For Its New Multi-media Player


NEW YORK, NY [April 22, 2007] – Mochila, the first global online media marketplace for print, audio, video and photo content, has chosen Twistage, Inc. as the technology partner for its new proprietary AdMatch media player, it was announced today by CTO Benjamin Chen.

Mochila is the world’s only syndication service that allows publishers of magazines, newspapers, wire services, and web sites to buy and sell print, photo, audio, and video content ŕ la carte and on-demand with each other on its web site. Mochila provides simple but powerful tools for content sellers to set licensing rules, including pricing, embargoes, exclusions and other business terms. Members choosing the Mochila AdMatch ad revenue-sharing service can acquire the best content in the world for free with advertising revenue split among the buyer, the content owner, and Mochila.

Mochila’s proprietary multi-media flash player gives its nearly 400 members an array of benefits for both the sellers and acquirers of multi-media content:

* Custom channel support for all media types (video, text and photos).
* Full screen support viewing for video and photos.
* Custom thumbnail selection anywhere in the video.
* Transcode any inbound video format (windows, quicktime, mpeg, flash).
* Publish video in the highest quality format, Flash 8.
* Create customized logo transparencies over the video.
* Create a customized photo slideshow player.
* Support for both inline and popup viewing.

Mochila selected Twistage as its technology partner for the multi-media player because the Twistage technology solution fit well with Mochila’s requirements for advanced content integration, unique functionality, stability, and efficiency.

“David Wadler’s team at Twistage had a very insightful approach to our requirements and his team delivered as promised,” explains Chen. “Twistage was a terrific partner in helping us develop a unique and proprietary set of multi-media products for our members.”

“We’re really excited about helping Mochila bring their product to the marketplace,” says Twistage CEO David Wadler. “They have done an outstanding job customizing and leveraging the Twistage rich media platform. We believe that their product and our technology, together, represent a fundamental shift in the marketplace -- a marriage of premium content with Web 2.0.”

Mochila’s AdMatch Player is one of a suite of Mochila AdMatch products that enable the free acquisition of great content and instant revenue generation for web publishers. And with the addition of video, Mochila members now have one-stop shopping for video, text, and photos.

Ads for Mochila AdMatch, including video, are supplied by ad network partners 24/7 Real Media, Quigo, Tacoda and Broadband Enterprises.

All Mochila services are also available to Spanish-language media around the world via Mochila Espańol.

Mochila, the world’s first and only online media marketplace, where members can Buy, Sell, and Earn.

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About Twistage, Inc.

Twistage, Inc., a privately held company with offices in New York and San Francisco, offers businesses a seamlessly integrated, brandable online video solution. The highly customizable Twistage platform supports an array of video formats, visual elements, and business rules, allowing customers to quickly and easily incorporate video into their existing assets. With features designed to accommodate both user-generated and premium content, Twistage brings high-end content into a Web 2.0 world.


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