Mattel Press Debuts Smilestones, a Fisher-Price Board Book Series with Expert Parenting Guidance

Mattel, Inc. (NASDAQ: MAT), the leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced the launch of Smilestones, a new Fisher-Price® board book series from Mattel Press. Created in partnership with the expertise from the Fisher-Price Play Lab, these books are designed to be approachable while offering expert, pressure-free guidance for parents. 

The first three titles, “I Am Kind!,” “I Can Listen!,” and “I Can Babble!,” are available for pre-order now and will officially launch on Tuesday, August 12, making them a perfect fit for young, growing families. A second wave of Smilestones books, focused on big emotions, potty time, and sign language, will follow on Tuesday, October 7. All titles will be available wherever books are sold.  

This launch is part of a larger push to expand our iconic brands beyond toys and reach new audiences with full-fledged storytelling through Mattel Press, Mattel’s own publishing platform.    

About Mattel 

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.