The Ruby Group Signs Second Hotel in Geneva and Continues Swiss Expansion

With a growing footprint in Switzerland, the Ruby Group has announced plans for a second hotel in Geneva. The new property will feature 124 rooms, with public areas located on the ground floor, and is being developed together with long-standing partner PSP Swiss Property. The site offers a total gross lettable area of 4,150 m² of former office space and continues the group’s focus on high-quality hotel conversions in prime city locations.

The hotel will be located at Rue de Hesse 18, 1204 Genève, a listed former bank building in the heart of Geneva’s financial quarter. Just a few minutes’ walk from the Rhône River and Ruby Claire Hotel & Bar, the site sits at the crossroads of the historic Quartier des Banques and the city’s creative hub, Les Bains - widely regarded as the cosmopolitan heart of Geneva and the place to be. The property offers excellent access to public transport, with major tram and bus stations just around the corner and Geneva Airport reachable in 15 minutes. 

As part of the Ruby Group’s strategic growth plan, the hotel is one of several high-profile urban conversions currently underway across Europe. Known for unlocking the potential of complex, character-rich buildings, the Ruby Group has built a reputation for turning architectural heritage into modern Lean Luxury experiences.

(Mr) Julian Mörs, Senior Director Development at the Ruby Group, comments: “This project ideally reflects many things that Ruby stands for – thoughtfully designed spaces, a smart and efficient use of existing architecture, and the ability to create soulful hotels in top-tier urban locations. Thanks to our lean, centralized structure and deep development experience, we’re able to transform even complex heritage buildings into future-ready hotels. We’re proud to be continuing our partnership with PSP Swiss Property and excited to bring another Ruby hotel to Geneva.”

(Mrs) Willemijn Geels, Vice President, Development, Europe at IHG Hotels & Resorts, adds: “We are thrilled to announce Ruby Hotels’ latest addition in Geneva, a city celebrated for its rich culture and international prominence. Nestled in the heart of the bustling financial district and just moments away from some of Geneva’s most iconic attractions, this hotel is poised to be the ideal launchpad for modern lifestyle travelers seeking charming and authentic experiences. We look forward to working with the Ruby Group and PSP Swiss Property to bring this hotel to life.”

(Mr) Peter Cloet, Director, Asset Manager, PSP Swiss Property Geneva, adds: “We are excited to further develop our partnership with the Ruby Group and transform this historical building in Geneva’s banking district into a vibrant destination. The forthcoming opening of a new Ruby Hotel will not only transform the property but also contribute to the development of the entire banking district.”

The new Geneva hotel joins a development pipeline that includes projects in Berlin, Copenhagen, Rotterdam and Stockholm, among others, as the Ruby Group continues to expand its Lean Luxury philosophy across Europe’s most iconic cities. The opening is planned for Q3 2028. 

Ruby Expansion in Geneva

About Ruby Hotels

The Ruby Group under the leadership of founder and CEO Michael Struck is breaking new ground with its Lean Luxury philosophy. With a lean organisational structure and concentration on the essentials, Ruby succeeds in creating a contemporary, affordable form of luxury for modern, cost and style-conscious customers.

Founded in 2013, the group operates 20 Ruby hotels across Europe, with an additional 14 hotels currently under construction or in the planning phase. Ruby also offers Ruby Workspaces – perfectly equipped workplaces and a creative atmosphere with access to an inspiring office community.

Financially strong shareholders support Ruby’s expansion: Cura, the family office of the German Otto family; the Austrian Soravia Group; Franger Investment, a German family office; Ocean Link, a private equity fund; the investor Michael Hehn; and Michael Struck jointly hold the company shares.