Introducing Rove Miles: The World’s First Universal Airline Miles Program
The new travel rewards program allows users to earn up to 25 miles per dollar spent from everyday spend and travel bookings that can be redeemed across major international airline loyalty programs and leading hotel brands.
Rove is the first rewards program in the world to provide instant miles earning on hotel bookings, letting users redeem free flights or additional nights for their upcoming stay.
Rove Miles, the first universal airline miles program, launched its platform with leading airlines, hotel partners, and over 7,000 merchants. Rove was built from the ground up to help everyone take advantage of the discounts international loyalty programs provide, something traditionally known as “travel hacking,” which are up to 90% off retail prices. The company’s platform offers industry-leading earning rates of up to 25 miles per dollar spent as well as redemption value averaging 2-3 cents per mile, while typical rewards points are worth just 1 cent each. Sign up for Rove at: rovemiles.com
Traditional Airline Rewards Are Rigid and Restrictive
For decades, airline loyalty programs have forced travelers into rigid ecosystems, locking them into a single airline’s network with limited flexibility. Earning miles often requires flying exclusively with one carrier or qualifying for credit cards with loyalty program transfer partners, making it difficult for most to accumulate meaningful rewards. Free flights and stays are out of reach with traditional loyalty and rewards programs unless you’re a frequent flyer, have a top FICO score, and can pay up to $500 in annual fees. Even when you finally earn enough points or miles, fluctuating redemption values, having to navigate multiple programs to search for deals, and learning how/where to transfer points often makes it nearly impossible to actually use them.
“Our goal is to make earning and redeeming miles as effortless as possible,” said Max Morganroth, CEO and Co-Founder of Rove. “With Rove, everyday expenses move you closer towards your next trip. We want to remove the barriers to earning and spending miles to ensure everyone can ‘travel hack’ their way to a new continent for the first time.”
Industry Leading Miles Redemptions
Rove breaks the barriers of traditional loyalty programs by offering a universal, flexible rewards system that works across multiple airlines, hotels, and travel experiences. Instead of being locked into a single program’s ecosystem, travelers can redeem miles across over 140 airlines and with discounted rates on its network of hotels. Rove launched two powerful earning methods today, with more coming soon: online shopping and travel bookings. Users can now earn miles on everyday shopping at over 7,000 merchants through the Rove Shopping portal or Chrome extension. Additionally, booking travel on the Rove Miles platform provides up to 25x miles per dollar spent at hundreds of thousands of properties and 1-10x on flights, all on top of your credit card rewards and usual airline miles. A $1,000 total hotel stay booked through Rove can earn enough miles to fly round-trip to Europe from the United States, and if the hotel booking is non-refundable, the miles will be earned instantly and can be used towards booking a flight to the hotel or adding free nights to your stay.
The program’s initial partners include:
- Air France-KLM Flying Blue
- Air India Maharaja Club
- Accor Live Limitless
- Aeromexico Rewards
- Cathay Pacific Asia Miles
- Etihad Guest
- Finnair Plus
- Hainan Airlines Fortune Wings Club
- Vietnam Airlines Lotusmiles
- Qatar Airways Privilege Club
- Thai Airways Royal Orchid Plus
- Turkish Airlines Miles&Smiles
- More major airline programs coming soon
Rove’s partners across the three airline alliances of SkyTeam, oneworld, and Star Alliance enable discounted redemption rates across almost every major airline, including Delta, United, American, JetBlue, and more. Rove Miles can be redeemed in its unique travel portal, which displays top deals across multiple loyalty programs and then assists you in the transfer and booking process.
Rove was founded by Max Morganroth and Arhan Chhabra, two former founders and travel hackers who’ve used points to book $400,000+ in business/first class flights and hotels for practically nothing. They created Rove to help others experience the world without the hassle of navigating multiple programs and signing up for dozens of credit cards. They’ve since raised funding from Y Combinator and General Catalyst as they’ve built their platform and partnership network. Later this year, the company plans to launch additional earning methods including partner rewards programs, dining, private jets, and card-linked offers.
Rove is free to sign up for users at: rovemiles.com
About Rove Miles
Rove Miles is the first universal airline miles program, offering travelers a seamless way to earn and redeem miles across multiple airlines, hotels, and travel experiences. Designed to make miles more accessible, Rove partners with leading loyalty programs and displays their best deals in the first-ever award redemption travel portal. The company is backed by Y Combinator, General Catalyst, and angel investors that include the founders of SoFi and Seats.aero. Learn more at www.rovemiles.com.
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