Sabre and UNA Italian Hospitality Partner to Drive Innovation in Italian Hospitality

Sabre Hospitality today announced a multi-year agreement with UNA Italian Hospitality, Italy’s largest hotel chain, to implement Sabre’s SynXis^®Central Reservation System (CRS) across the chain’s 55 properties. UNA Italian Hospitality will deploy SynXis, the leading global commerce and distribution platform, enabling hoteliers to achieve streamlined distribution, centralized control, and greater flexibility.

The SynXis platform empowers hoteliers to efficiently manage inventory and pricing while maximizing reach across distribution channels. UNA Italian Hospitality will leverage the cloud-based SynXis platform, including the Sabre Booking Engine (SBE) and SynXis Channel Connect, to enhance global distribution, increase direct bookings, and expand visibility to corporate clients, travel management companies, and nearly 425,000+ travel agents and tour operators worldwide, boosting revenue opportunities.

A key differentiator for this partnership is the implementation of SynXis^® Voice Agent (SVA), a hotel call center solution that helps hoteliers encourage high-value bookings, deliver great guest experiences, and drive call center conversions. This capability will enable UNA Italian Hospitality to deliver leading central reservations services for all hotels, including franchised properties, providing a unified and efficient booking experience across the entire hotel chain.

UNA Italian Hospitality, the largest authentically “Italian” hotel chain, offers diverse hospitality experiences across 55 properties. With its two brands UNA Esperienze and UNA Hotels, the group aims to be tourists’ first choice for Italian hospitality.

“We’re thrilled to partner with UNA Italian Hospitality and support their growth strategy and transformation journey,” said Frank Trampert, Senior Vice President & Global Managing Director Commercial, Sabre Hospitality. “With Sabre Hospitality’s advanced, scalable, and cloud-based solutions, UNA Italian Hospitality will gain valuable insights and an intuitive chain-wide performance overview. This will enable improved distribution, increased bookings, and optimized offerings for guests at their existing and future hotels. We look forward to many more UNA Italian Hospitality properties connecting to the SynXis platform as they continue their exciting expansion plans.”

About Sabre Corporation   

Sabre Corporation is a software and technology company that takes on the biggest opportunities and Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow’s technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas, USA, with employees across the world, Sabre serves customers in more than 160 countries globally. For more information visit www.sabre.com