IKEA U.S. Announces Appointment of Two New Creative Agency Partners

IKEA U.S. announced the appointment of two new agency partners following a comprehensive creative agency review beginning in January. Starting on September 1, 2025, DAVID, New York will serve as the new IKEA U.S. creative agency of record, while alma will become the multicultural agency of record. This strategic decision aligns with the company’s ongoing transformation and growth initiatives in the U.S. market.

“As we enter our 40th year in the U.S., we are looking at the impact we have made in this market, and are excited to share our new partners who will continue on our journey to help create a better everyday life for the many people,” said Shideh Hashemi, Country Marketing Manager at IKEA U.S. “Both DAVID New York and alma expertise will help us better connect with and serve our diverse customer base. Their innovative approaches will enhance the IKEA brand presence and drive impactful campaigns that resonate with our consumers in the U.S.” 

DAVID, New York will lead national integrated marketing and creative campaign development and marketing communication execution in the US. 

“We’re very excited about the relationship and chemistry that are already developing between the IKEA and DAVID teams, and we’re looking forward to the amazing work that can come from it.” Carolina Vieira (North America MD at DAVID)

“We’re thrilled by the opportunity and recognize the responsibility that comes with working with such an iconic brand" Daniel Lobatón (North America CCO at DAVID)

alma will lead the company’s work aimed at multicultural audiences and the diverse IKEA customer base, further strengthening the IKEA U.S. commitment to reach the many people. In FY24, IKEA launched national marketing campaigns specifically targeting the Hispanic consumer and also introduced a Spanish-language version of IKEA.com. 

 “We are thrilled to welcome IKEA as a new partner and to have the opportunity to work with a brand that every creative professional aspires to collaborate with. IKEA’s commitment to seeing multicultural consumers as a growth engine for the years ahead is truly inspiring, and we look forward to helping them build even deeper connections with these vibrant communities. I’d also like to congratulate our outstanding alma team for their passion and dedication throughout the entire pitch process—this achievement is a testament to their hard work and creativity.”said Isaac Mizrahi, CEO, alma

IKEA U.S. extends its sincere thanks to Ogilvy, who has served as creative agency partner for the past 15 years, for their outstanding and invaluable contributions, guiding the IKEA brand to what it is today. 

New work from DAVID New York and alma will launch fall 2025.

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About IKEA  
At IKEA, the vision is to create a better everyday life for the many people by offering well-designed, functional and affordable, high-quality home furnishing, produced with care for people and the environment. Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 12 different groups of companies that own and operate IKEA retail under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Ingka Group is a strategic partner in the IKEA franchise system, operating 375 IKEA stores in 30 countries – including 51 retail locations in the U.S.    

For more information on IKEA U.S., see IKEA-USA.com

About DAVID 

DAVID is a global creative boutique founded in 2012, with offices in Miami, New York, Madrid, Buenos Aires, São Paulo, and Bogotá. The network of agencies – which is a part of WPP and Ogilvy’s global creative network – is recognized for its creative reputation, with over 200 Cannes Lions in its history, including Grand Prix and Titanium Lions. It has also earned several EFFIE awards, highlighting DAVID’s ability to build strong brands through creativity. DAVID has been named Agency of the Year at some of the most prestigious festivals, including D&AD, The One Show, and The Clio Awards.

The network is responsible for campaigns for major brands such as Google (Android and Google), Mondelez, Coca-Cola, Burger King, AB InBev, Supercell, Netflix, and Kraft-Heinz. Some of its most recent standout work includes iPager (Android), Meet Marina Prieto (JCDecaux), Breathe Through It (Halls), #TurnYourBack (Dove), The Bald Thru (Burger King); and Alcaraz Signs (Netflix).

Throughout its history, DAVID has been one of the most recognized agencies for creating Super Bowl commercials, producing 9 spots over 6 years. In 2019 alone, the agency created commercials for three different clients (Burger King, Kraft Heinz, Budweiser).

About alma

alma is a full-service advertising agency that fights the generic, one-size-fits-all marketing approach to build authentic connections with the modern consumer. As part of DDB North America, alma is known for highly effective, award-winning segment-led campaigns that unlock culture for brands by harnessing the power of emotional storytelling. Based in Miami, the agency’s team hails from over 34 countries, working with a roster of clients including McDonald’s, Molson Coors, Pepsi, Intuit QuickBooks, and CVS Health. Since its founding, it has earned 37 Cannes Lions and 30 Effie Awards, as well as numerous One Show, Clio, ANA, and New York Festival Awards. alma has been named to Ad Age’s prestigious A-List seven times and has earned Agency of the Year titles from the U.S. Effies, London International Awards, El Ojo, El Sol, FIAP and USH Ideas, all while nurturing a culture of accountability, curiosity, and collaboration. To learn more about alma and the agency’s work, visit www.almaad.com.