FIAT Professional unveils new website, a new step in its digital strategy

• Designed to elevate user experience, the platform offers improved navigation and tools for easier model comparison and decision-making.
• The new FIAT Professional web pages are now integrated into the main “FIAT ecosystem”.
• To strengthen the brand’s digital strategy, the commercial vehicle division will be positioned as a distinct entity within the website with revamped model pages, configuration options, and high-quality visuals.
  

FIAT Professional is proud to announce that its newly redesigned website is now live, starting with Italy and followed by a phased rollout across additional national websites. This milestone marks a key step in FIAT’s broader digital strategy, aimed at delivering significantly enhanced customer experience and engagement through a unified, intuitive, and user-centric online presence.

The new website offers a consistent and cohesive brand experience across all digital touchpoints, reflecting FIAT’s commitment to staying close to its customers and supporting their evolving needs. The updated platform is designed to be more intuitive, transparent, and accessible, enabling users to quickly find the information they need, compare models, and interact seamlessly with the brand. In addition, the website informs customers of immediate availability and delivery of vehicles with a strong focus on after-sales services, totally dedicated to LCV. Customers can also find dedicated sections to deepen their knowledge about recharging methods, timing, and autonomy, and to integrate the services they need, such as rental and financial services.

To strengthen the digital identity of FIAT Professional, the commercial vehicle division will now be positioned as a distinct entity within the website. While it will benefit from increased visibility and distinction, its integration within the larger FIAT platform will ensure a harmonized digital experience across the entire portfolio.

Key highlights of the new website include redesigned model pages that feature comprehensive specifications, configuration options, and high-quality visuals. One of the standout new tools is the vehicle comparison feature, which allows users to easily compare different FIAT Professional models according to their preferences. By simply filling out a form with their needs, they get instant results showing the models and configurations that best match their expectations.

In addition, the new site offers improved navigation, with faster loading times and full optimization for mobile devices, ensuring a smooth and responsive user experience. The platform also allows customers to contact the FIAT Professional team directly through a dedicated contact section and a toll-free number.

This digital upgrade reinforces FIAT Professional’s leadership in the commercial vehicle sector while laying a strong foundation for future digital innovations that will continue to improve how customers connect with the brand.