The Nike Ja 3 Matches Ja Morant’s Fearless, Bold Performance

What to know

• The Nike Ja 3 furthers Ja Morant’s signature footwear lineage with a new look that both advances his game and fuels the style and performance of the next generation of playmakers.
• The Ja 3 was engineered to showcase Ja’s standard of bold, energetic design, channeling his hands-on creative approach into a silhouette that speaks to his ongoing contributions to sneaker culture.
• The silhouette builds on the “scratch” design from Ja’s previous two signature models, adds a new outsole pattern inspired by his bulldog crossover, and features a full-length ZoomX foam midsole that provides responsiveness and comfort for his trademark explosiveness.
• The Ja 3 will be available globally this fall.

The Nike Ja 3 is bold, fearless and built for flight, furthering Ja Morant’s signature footwear lineage with a new look that both advances his game and fuels the style and performance of the next generation of playmakers.

Building off the success of Ja’s first two signature silhouettes, Nike designers created a third-generation style that maximizes comfort and support, helping Ja and players like him rise above the rigors of a full season of takeoffs, landings and lateral movement.

The Ja 3 was also engineered to showcase Ja’s standard of bold, energetic design, channeling his hands-on creative approach into a silhouette that speaks to his ongoing contributions at the leading edge of sneaker culture.

’’I told the Nike design team I needed something that talks before I even lace it up,’’ Ja says. ’’I wanted my third signature shoe to feel like my game and my personality. I told them, ‘Don’t be scared. Push it. Make it rugged, make it different.’ And they ran with it.’’

The new silhouette builds on the “scratch” design from Ja’s previous two signature models, with purpose-built perforations throughout the lightweight mesh upper providing enhanced breathability that serves Ja and all hoopers when the game heats up.

The upper transitions seamlessly into a translucent rubber cupsole that provides a glimpse of the innovative midsole: a full-length combination of ZoomX foam layered over ZoomX scrap materials, providing responsiveness and comfort for Ja’s trademark explosiveness.

Further, a new micro-traction outsole pattern is inspired by Ja’s signature bulldog crossover, biting into the court when he changes direction.

’’I’m reading the game way better now — slowing it down when I need to, attacking when I see the opening,’’ Ja says. ’’The Ja 3 matches that. It’s got that balance: Speed when I need it, control when I need to switch gears.’’

Ja’s Nike signature logo takes form in a monogram pattern that overwhelms the shoe from top to bottom, pairing with a vertical Swoosh that creates a “JA” inscription on the lateral side of the shoe. A timeless Ja quote adorns each outsole: “A happy Ja is a scary Ja” on the right; “I’m not even worried about proving them wrong” on the left. His jersey number (12) is also referenced on the outsole, with a “1” centered on the left outsole and “2” on the right.

These design elements draw out Ja’s bold personality, building on the creativity of the Ja 1 and Ja 2 silhouettes to create a bold on-court style and fresh contribution to sneaker culture.

’’When you put on the Ja 3, I want you to feel fearless,’’ Ja says. ’’Like you can go create your own story — on the court, off it. Just be you, loud and proud. That’s what I’m about. No limits, no second guessing. Just go.’’

Ja unveiled the Ja 3 on April 20 during the first round of the NBA Playoffs. The silhouette will be available globally this fall.

Full Image Caption

Nike Ja 3, Max Volume Colorway

The Nike Ja 3 was engineered to showcase Ja Morant’s standard of bold, energetic design, channeling his hands-on creative approach into a silhouette that speaks to his ongoing contributions to sneaker culture. The silhouette is seen here in the Max Volume colorway.