Americans will indulge in more than 73 million pounds of chocolate this Easter, says Cargill

As Easter approaches, Americans are set to indulge in a chocolate extravaganza, with a jaw-dropping 73 million pounds of chocolate expected to be consumed this holiday season– likely equating to more than $2 billion in sales.

For comparison, that’s enough chocolate to:

• Create more than 1 billion chocolate eggs weighing 1-ounce each;
• Craft nearly 400 million chocolate bunnies weighing 3-ounces each – enough to line them up end-to-end from New York City to Los Angeles more than 8 times;
• Fill more than 146 million Easter baskets with half a pound of chocolate each.

Consumers are ready to satisfy their sweet tooth this Easter, according to Cargill’s proprietary research. In fact, eight of ten consumers say holidays like Easter provide a good excuse to indulge in chocolate and that they believe chocolate is okay in moderation. Nearly all consumers have a preference in chocolate type, with milk chocolate being the most universally favored at nearly 50%.

“Easter is all about traditions, and chocolate is at the heart of it,” said John Satumba, global vice president of Food Innovation for Cargill. “Whether it’s a classic bunny, a creamy egg or something new and unexpected, we’re proud to help some of the most iconic brands create unforgettable Easter moments for consumers.”

According to Satumba, consumers are seeking out heightened sensory and taste experiences. Nostalgic flavors like caramel and peanut butter blended with chocolate remain favorites. But chocolate connoisseurs are embracing a mix of sweet, salty, spicy and sour flavors too.

Cargill creates cocoa and chocolate products for chocolate, confectionery and food manufacturers across the globe – producing cocoa powder, cocoa butter and cocoa liquor as well as chocolate, coatings and fillings for industrial applications.

The company has been crafting the flavors of cocoa and chocolate for 50 years, and their customers include some of the biggest chocolate, confectionery and food businesses in the world.

From classic chocolate rabbits to sophisticated, artisan eggs filled with surprising flavors, Cargill is ready to make Easter sweeter than ever.

Cargill is committed to providing food, ingredients, agricultural solutions, and industrial products to nourish the world in a safe, responsible, and sustainable way. Sitting at the heart of the supply chain, we partner with farmers and customers to source, make and deliver products that are vital for living. 

Our approximately 160,000 employees innovate with purpose, providing customers with life’s essentials so businesses can grow, communities prosper, and consumers live well. With 160 years of experience as a family company, we look ahead while remaining true to our values. We put people first. We reach higher. We do the right thing—today and for generations to come. For more information, visit Cargill.com