Minute Maid to ‘Bring the Juice’ through Powerhouse Partnership with WWE

Minute Maid® is stepping into the ring with WWE® in 2025 to officially launch its new “Bring the Juice” brand platform as WWE’s Official Juice Partner.

For more than 30 years, WWE has transformed Monday nights from mundane to must-watch with Monday Night Raw. WWE’s weekly flagship program, which has redefined sports entertainment, is entering a new era with Netflix. The shift presents the perfect opportunity for Minute Maid to join the action and take Mondays to the next level through “Bring the Juice,” which is all about inspiring confidence to take on life’s dull moments. Because no day symbolizes the monotony of life like Monday.

From arena branding to fan engagement moments, Minute Maid will help power Raw, ensuring fans stay hyped from the first bell to the final pin.

“This partnership allows us to tap into one of the world’s most passionate fanbases and engage Minute Maid lovers — particularly young multicultural consumers — through a culturally relevant entertainment platform,” said Jorge Luzio, head of marketing, Minute Maid Juice Portfolio, The Coca‑Cola Company North America Operating Unit. “There’s a lot of compatibility between our confident brand voices… WWE’s electrifying swagger aligns with our ‘Bring the Juice’ platform, which invites consumers to embrace the vitality within themselves.”

As the Official Juice Partner of WWE, Minute Maid will “Bring the Juice” through activations at WWE Premium Live Events, such as WrestleMania^® 41 and SummerSlam^®,  custom broadcast integrations and branding within Raw, WWE 2K25 gaming tie-in and the collaborative social/digital content series, “Juice Up Your Mondays.” The partners also will tag-team on limited-time Minute Maid packaging featuring WWE superstars, including 12-oz. cans, 12-packs and 20-oz. bottles of Lemonade, Fruit Punch and Blue Raspberry, as well as 59-oz. cartons of Berry Punch, Fruit Punch and Tropical Punch rolling out in June.

“We are excited to partner with The Coca‑Cola Company to name Minute Maid the Official Juice Partner of WWE,” said Grant Norris-Jones, Executive Vice President and Head of Global Partnerships for TKO. “Minute Maid is a trusted family brand with unmatched global reach, and we look forward to collaborating on new and innovative integrations that will resonate with both audiences.”

A Minute Maid film featuring three of WWE’s biggest Superstars — Jey Uso, Bianca Belair and Undisputed WWE Champion Cody Rhodes — will launch the partnership during the April 14 broadcast of Raw on Netflix. The high-energy spot inspires WWE and Minute Maid fans to transform Monday into a week-kickstarting celebration.

Starting April 17 through July 13, fans can enter a Minute Maid-sponsored WWE sweepstakes each day for the chance to win WWE prizes, including a VIP trip experience to SummerSlam or Raw, branded merch and more. Throughout the summer, Minute Maid will partner with retailers to give fans the chance to meet WWE Superstars at stores in select Raw host markets.

The partnership with WWE builds on Minute Maid’s momentum in North America, where a refreshed visual identity and purposeful product innovation have catapulted the beloved brand to the top of the juice category in the U.S. Innovations like Minute Maid Zero Sugar continue to resonate with multicultural youth and bring new generations of consumers to the trademark, which celebrates its 80^th anniversary this month.

“Bring the Juice” is a multi-year platform designed for longevity.

“It’s our ‘Real Magic’,” Luzio said, referring to the global Coca‑Cola campaign. “Minute Maid was born as a creative, entrepreneurial brand. Over the last 80 years, we have delivered with a confident and energetic attitude. ‘Bring the Juice’ reconnects us to our roots in a way that’s true to our edge and relevant and appealing to our core consumer target.”

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