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The Jeep® and The North Face adventure continues: the two brands are bringing their communities together


Turin – WEBWIRE
  • Started with the Jeep® Avenger 4xe The North Face Edition, the adventurous partnership between the two iconic brands is reinforced.
  • Jeep and The North Face merge their strong communities in the name of exploration, nature, and freedom.
  • To enhance the successful partnership, the Jeep brand will participate at The North Face Winter Basecamps, high-altitude events exclusive to XPLR Pass members.

In October 2024, Jeep® and The North Face joined forces to create a unique vehicle representing the two brands’ values of adventure and exploration. Consolidating their mission to encourage individuals to push their limits and pursue freedom, the collaboration is being strengthened. The two audacious brands chose to merge their communities to make them stronger.

In a spirit of connection, Jeep will participate in the Winter Basecamps hosted by The North Face to celebrate the beauty of the natural world. The special events will occur in Chamonix, France; Garmisch, Germany; and Cortina, Italy. Numerous activities for mountain and winter sports enthusiasts will take place at the three Winter Basecamps starting on Thursday 27th of February until the 2nd of March. All locations are perfectly suited to the type of experience offered by The North Face, for people who want to discover more about the mountain landscape while enhancing the union between the two iconic brands. The involvement of Jeep in the Winter Basecamps by TNF celebrates their collaboration for environmentally friendly exploration and aesthetic appreciation.

During these high-altitude events, Jeeps and The North Face communities can attend different masterclasses and workshops while connecting with other adventurers in an alpine setting. In addition, explorers will be able to test TNF products in the environments they were designed for and visit breathtaking off-piste terrain accompanied by expert guides. Participants will also have a valuable task to provide feedback on the product tested, highlighting the importance of consumers’ opinions for the development of the new products.

The collaboration is centered on bringing together two strong communities, highlighting the brands’ commitment to exploring nature sustainably. This approach emphasizes the use of high-quality materials that prioritize comfort for both people and the planet. Indeed, the first outcome of the partnership, the Jeep Avenger 4xe The North Face Edition, is a demonstration of this philosophy: a strategic merge of the right materials and iconic elements, alongside a functional design reflecting the natural environment. This limited Edition is equipped with a 48v Hybrid powertrain, featuring a powerful 1.2-liter turbo engine that generates 136 hp, paired with dual 21kW electric motors located at the front and rear, and all-wheel drive. The Jeep Avenger 4xe The North Face Edition is a highly exclusive vehicle that reflects the excellence of both Jeep and The North Face brands, representing a significant advancement in Jeep’s electrification journey and featuring an exclusive design that echoes The North Face’s products.

 

Jeep Brand
For more than 80 years, Jeep® has been the global leader in SUVs, delivering legendary off-road capability, advanced technology and exceptional versatility for those who seek adventure. With a commitment to innovation, Jeep offers a diverse lineup of vehicles powered by internal combustion engines, hybrid technology and all-electric drivetrains. The Jeep brand’s dedication to customer satisfaction is reflected in Jeep Wave, a premium owner loyalty and customer care program that provides exclusive benefits and 24/7 support. Built on a heritage of freedom, adventure, authenticity and passion, Jeep continues to set the standard for rugged, yet refined vehicles designed to conquer it all.

 


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