Usa-Japan Tourism in 2024 Breaks All-Time Record

More than 2.7 million Americans visited Japan in 2024, a whopping increase of 33% over 2023, according to the Japan National Tourism Organization (JNTO).

In analyzing the statistics, Susumu Matsumoto, Executive Director of the New York Office of the JNTO, commented that the number of Americans visiting Japan in 2024 was 58% up over the visits recorded in 2019, the last “normal” year prior to the Covid-19 pandemic. “After the COVID-19 pandemic, people are seeking unique and special experiences when they travel, and that is why many people choose Japan as a destination. We would like to continue our effort to provide information and inspiration that allows visitors to deeply enjoy Japan,” Mr. Matsumoto stated.

According to the JNTO, initial results for January 2025, as well as forecasts for future bookings, show a continued increase in American tourism to Japan in 2025. The JNTO’s major concentration in the coming year is to underscore the breadth of possibility for sustainable travel in Japan, and, Mr. Matsumoto observed, “Osaka will host the World Expo this year. It will be the first time in 20 years that the event is hosted in Japan, making 2025 a special year for Japan’s tourism. We hope that many people will take this opportunity to visit Japan and enjoy the unique attractions across the country.”

ABOUT JAPAN NATIONAL TOURISM ORGANIZATION (JNTO)

As the official tourism board, JNTO seeks to inspire international travelers to visit Japan. Focusing on sustainability, diversity and preservation of its history and culture, JNTO encourages travelers to explore the country while supporting local businesses, learning about indigenous cultures, and helping conserve its natural sites.

For more information about travel to Japan, visit https://www.japan.travel/en/us or the JNTO pages on Facebook, Instagram and Youtube. To contact the New York office of the Japan National Tourism Organization (JNTO) directly, please e-mail jntonyc_press@jnto.go.jp.