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NEW NUTRILITE® DOUBLE X® delivers more phytonutrients for unbeatable health says Fred Harteis of IBOAI


“With 1,252 milligrams of plant concentrates, DOUBLE X is head and shoulders above the competition.” – Fred Harteis

GRAND RAPIDS, Mich., July 15, 2005 – Fred Harteis, Past President of The Independent Business Owners Association International (IBOAI,, announced the Trade Association’s endorsement for the newly reformulated NUTRILITE® DOUBLE X® from Quixtar (
“For more than 70 years, Nutrilite has been a leader in nutrition, constantly innovating, raising quality standards and exceeding expectations,” says Fred Harteis. “Many of our members, Independent Business Owners (IBOs) powered by Quixtar, have built very successful businesses focusing on health and nutrition and supported by the high value, high quality NUTRILITE products,” adds Harties.
NUTRILITE is the world’s leading brand of vitamins, minerals, and dietary supplements, based on 2004 sales.*
“While the general public is just learning about the benefits of phytonutrients, such as Lycopene found in tomatoes, IBOs and Nutrilite have known about them for years,” says Fred Harteis. “Nutrilite has always used plant concentrates in their multivitamin/multi-mineral tablets. According to Euromonitor, NUTRILITE is the only global vitamin and mineral brand to grow, harvest, and process plants on their own certified organic farms.”
New DOUBLE X® delivers a reformulated blend of essentials – 12 vitamins and 10 minerals. And now it features 20 plant concentrates for even broader antioxidant protection and unbeatable health benefits.
“Clinical trials show that NUTRILITE DOUBLE X helps maintain good heart health and fights free radicals,” adds Fred Harteis. “And it delivers benefits you can count on, like natural energy, DNA stability, liver detoxification, and heart, skin, bone, and eye health.”
“NUTRILITE DOUBLE X and other Nutrilite products are available exclusively from our association members, Independent Business Owners (IBOs) in the United States and Canada, powered by Quixtar,” says Fred Harteis.
About the IBOAI
“The official Trade Association, IBOAI is dedicated to serving and protecting the interests of Quixtar powered Independent Business Owners (IBOs) throughout North America,” states Fred Harteis. Governed by a Board of Directors, the IBOAI:
• Protects the best interests of IBOs and serves as an advocate in IBO issues.
• Promotes and protects the integrity of the Independent Business Ownership Plan.
• Ensures that the business opportunity today is as good or better for future generations.
• Acts as an advisory group to Quixtar Inc. and Quixtar Canada Corp.
The IBOAI Board of Directors Executive Committee includes IBOs Bill Florence, President, Greg Duncan, Vice President, Don Wilson, Secretary/Treasurer, Fred Harteis, Past President, Jody Victor, Angelo Nardone, Steve Woods, Tim Foley, and Mark Crawford.


*Based on a survey of global vitamin and dietary supplement brands conducted by
Euromonitor International.


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