London & Partners PR Highlights 2025

This document outlines the key milestones, events, and initiatives for the first half of 2025 across our core areas of focus. It is designed to give members of the press a clear timeline of activities to track and cover.

January

• Celebrating the one-year anniversary of our Nordic office and our collaboration with Epicenter, one of the Nordics’ most successful scale-up ecosystems

February

• 27^th – launch of the London Growth Plan
• Berlinale Film Activation: From global blockbusters like Wicked to beloved classics like Paddington, London and the UK continues to stand out as a hub of world-class filmmaking excellence
• 14^th – In collaboration with the BFI, British Film Council, and Film London, we are proud to host two panels during Berlinale. British experts, moderated by our Head of Creative Technology, Louise Conolly-Smith, will delve into:

Independent Film Tax Credit
VFX Tax Credit
The growing media-tech ecosystem in London and beyond

June

• 2^nd-7^th – SXSW London
• 9^th-13^th – London Tech Week
• 21^st-29^th – London Climate Action Week 21-29

Business Tourism

May

• 20^th-22^nd – IMEX Frankfurt

Leisure Tourism

January

• VisitBritain Film & TV campaign launch

100 years of film at the Old Royal Naval College

• 22^nd – launch of Somerset House’s year of 25^th anniversary celebrations

February

• Sadler’s Wells East opens

March

• London Eye turns 25 years old

April

• 27^th – London Marathon
• 2^nd-13^th – London Games Festival

May

• V&A East Storehouse opens

June

• 7^th & 14^th – New music festival LIDO launches in London

July

• 10^th-17^th July – Billie Eilish does six shows at the O2 (most on Europe leg)
• 25^th - 28^th September – Oasis return with six shows at Wembley Stadium

August

• 18^th - 8^th September – Coldplay do record-breaking 10 shows at Wembley Stadium

Major Events

July

• 26^th-27^th – Formula E at ExCeL London

August

• The second T100 (London Triathlon) alongside other major cities such as Abu Dhabi and Las Vegas

SME Support (Grow London Local)

February

• 7^th – Celebrating the one-year anniversary of Grow London Local!

March

• 8^th – International Women’s Day featuring local SME stories

June

• Potential opportunities around SME expo or London Tech Week for small businesses

Capital Investment (Opportunity London)

March

• One year anniversary of the first Opportunity London prospectus launch which outlines new and exciting investment opportunities in the capital

July

• Jace Tyrrell’s (CEO of Opportunity London) trip to the US for North American investors looking to London for investment opportunities

Later in the year

• 15^th-19^th October: Sumo wrestling returns to London for the first time in 34 years
• Opening of the Museum of Shakespeare in Shoreditch (date TBC)
• Grow London Local celebrates Black on the Square, Diwali on the Square and Small Business Saturday